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Social Media Isn’t as Good at Driving Sales as You Might Think (Daily Dot)
In its annual study of online shopping trends, IBM has found that less than 1 percent of visits to online retailers come directly from social networks. Tracking some 800 e-commerce sites, the granddaddy of tech companies found very few shoppers were coming to sites as a direct result of clicking a link presented to them through some sort of social network. Mashable To put that another way, only 1 percent of orders on shopping sites came from people who visited a social network immediately before. That number, which is based on IBM tracking transactions across 800 U.S. retail websites, didn’t improve much from the previous year. AllThingsD So, for example, if a person sees an ad on Facebook for an e-commerce sale, but first goes to Google to search for something before navigating to the e-commerce site, Facebook wouldn’t get credit for the sale. Another caveat: Advertisers continue to pour money into Facebook for direct-marketing purposes; you would think those advertisers would stop spending money if they weren’t seeing a return, but they haven’t.
Thanksgiving By the Numbers: Facebook, Twitter Data Spot the Hottest Retailers (VentureBeat)
Twitter and Facebook posts represent data worth mining for Black Friday thoughts. And on those sites, Walmart easily beat out other major retailers in terms of “social content amplified by shoppers” from Nov. 1 to Nov. 24, according to data from Shareablee, which describes itself a “social business intelligence platform.” Walmart picked up almost 20 percent of the “share of social word of mouth,” while Amazon.com came in No. 2 with 8 percent.
‘I’m Very Sorry:’ Mugger’s Facebook Apology to Victim — 35 Years Later (New York Post)
It was a heartfelt, if belated, apology. A man who mugged a stranger on the steps of the American Museum of Natural History 35 years ago finally got to say sorry after recognizing his victim on a random Facebook post.
How Facebook Can Help Nonprofits Raise Money and Awareness (AllFacebook)
Working with BLiNQ Media, the PKD Foundation held a social media campaign that resulted in raising that awareness very effectively. The campaign increased interaction with foundation content by 439 percent, with total reach — the number of people exposed to our message — skyrocketing by 1,158 percent.
‘Mob City’ Uses Twitter to Build Suspense for a Premiere (The New York Times)
Popular shows like “The Walking Dead,” “The Voice” and “Scandal” have consistently figured in the weekly top 10 list for Nielsen Twitter TV Ratings, a new statistic that professes to measure not just the number of Twitter posts about shows but also the number of followers who read them. Now “Mob City,” a new TNT series about Los Angeles mobsters in the 1940s, has a stunt that hopes to build fans on Twitter before its premiere on Wednesday.
Does Twitter Have What it Takes To Predict a Viral Tweet in Real Time? (AllTwitter)
Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?
Google Files for Patent on Automated Status Updates to Other Social Networks (GigaOM)
Google wants a patent on a method for collecting messages from other social networks, like Facebook and Twitter, and letting users provide an automated response to them. The patent application doesn’t cite Google’s rivals directly, but some of the text in the description (“user B reacted by clicking like/dislike button”) appears to be a to nod Facebook, while Google’s list of “prior art” references include two announcements by Twitter. The application also refers to social networks for dating (OKCupid?) and academia (ResearchGate?), and proposes a way to monitor and respond to calendar items.
MTV World Series ‘Rebel Music’ Follows Young People in Six Countries (LostRemote)
MTV World recently debuted “Rebel Music,” a new documentary series about musicians and artists in areas of conflict. “Rebel Music” will feature six episodes examining the lives of young people using art and music to create change around the world. The first two episodes premiered last week, and the remaining four episodes will debut weekly on mtvU and RebelMusic.com. Artist and activist Shepard Fairey, who also created the visual identity for “Rebel Music,” is an executive producer.
‘Hello Santa’ Offers a Memorable, but Pricey, Video Call with a Real-Life Santa (TechCrunch)
A new video chat app called “Hello Santa” offers you and your child a one-on-one with the jolly ol’ elf himself, and for once, it’s not a pre-recorded video. For those who are sick of standing in half-hour or longer lines only to have their kid freeze up, balk or cry when it’s finally their turn to sit on Santa’s knee, Hello Santa can be a great alternative.