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NewFacebookLogoFacebook Makes Move to Objective-Based Ad Creation, Reporting (Inside Facebook)
For several months, Facebook has been streamlining its ad creation process with one question in mind for marketers: “What do you want to do?” Facebook took the next big step in this process Tuesday, announcing that the entire ad-building flow has been rewired to put the objective first — whether it’s click to the company’s website, event invitations or app installs. USA Today Marketers wanted certain objectives met, including clicks to websites, website conversions, page post engagement, page likes, app installs, app engagement, in-store offer responses and event responses. Facebook still sticks advertisements where it expects them to perform best, but marketers will now be given the option to choose where they appear. Mashable In addition to the new ad-buying interface, users can also now upload multiple images for a single campaign, allowing five different ads to run at once. In the analytics dashboard — also part of the overhaul — they’ll be able to quickly assess which images are performing best. Adweek On the measurement front, Facebook’s ad manager tools will show the raw number of times a campaign goal was met, as well a cost-per-objective stat. Facebook partnered with several brands to test the new advertising elements during the last couple of months but wouldn’t disclose names. TechCrunch “We’re making these updates so marketers can focus on what matters to them most: driving results for their business,” Facebook writes. This approach could be particularly important for bringing on small businesses into the company’s advertising programs — they might be intimidated if they have to choose from a plethora of ads and learn the ins and outs of Facebook’s programs, but now, as long as they have a broader goal, Facebook says it can help with the rest of the process.

Twitter Launches Multiple New Features for Windows Phone, Including In-Stream Translation (VentureBeat)
Twitter launched a raft of new features for Windows Phone Tuesday, including photos from Twitter on the lock screen, more languages, quicker search, notifications, and more. And interestingly, automatic in-stream translation of tweets in 54 languages.

Top 50 People Most Retweeted By B2B Marketers [Report] (AllTwitter)
B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers. In collaboration with DNN Software, LeadTail discovered which social networks B2B marketers are active on, what they’re talking about, what media sources they’re consuming, and more.

Apple’s iPad Event Reportedly Set for Oct. 22 (CNET)
Apple will hold a special event later this month to unveil new iPads, along with the Mac Pro and OS X Mavericks. That’s happening on Tuesday, Oct. 22, says AllThingsD, which has a very good track record on Apple event times.

HootSuite’s Hootlet Chrome Extension Offers Easy Access to Facebook, Twitter, LinkedIn (AllFacebook)
Social media management system HootSuite released an upgraded version of its Hootlet extension for Google Chrome, and it is available for download free of charge. HootSuite said its revamped Hootlet allows users to share Web pages to multiple accounts on Facebook, Twitter, and LinkedIn, schedule messages on those social networks from any Web page, and more.

Skype for Android Redesigned for Tablets, Sees Orientation Tweaks and Up to 4x Higher Resolution for Video Calls (The Next Web)
Microsoft Tuesday announced a big update to Skype for Android, with a particular focus on tablets. You can download the new version now directly from Google Play.

How Bloggers Can Create Rockin’ Email Newsletters (SocialTimes)
Alicia Magda, who heads up the SEO and email division of marketing firm Solid Cactus and writes a running blog, provided tips on how bloggers can use email marketing to increase readership, at social and blogging conference NEPA BlogCon on Oct. 5. “Ninety-one percent of consumers actually check their inbox at least once per day. That means if you get your blog audience to subscribe to your mailing list, you have a 91 percent chance that they’ll actually read your blog at least once per day,” said Magda, adding it’s important to reach readers both on mobile and desktop.

Bill de Blasio Fields Personal and Policy Questions on Reddit (Politicker)
Having stumped across the five boroughs, Bill de Blasio took his front-running mayoral bid to a brand new frontier Tuesday: Reddit. There, the Democrat fielded inquiries in one of the social news site’s “Ask Me Anything” forums.

How Peel is Shaking Up the TV (and Remote) Industry (LostRemote)
“Your remote control is no longer just a remote control.” This tagline belongs to app maker and social TV company Peel, whose app recently reached 25 million registered users worldwide.

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