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NewFacebookLogoFacebook’s Ad Share Expected to Grow to More Than 15 Percent (Inside Facebook)
The increasing demand for mobile devices coupled with Facebook’s focus on mobile monetization is resulting in some dramatic gains for the company in the ad market. Facebook is expected to experience an increase in its share of the global mobile Internet ad revenues, according to eMarketer’s ad spending and revenues estimates. LostRemote In related news, CBC, Canada’s national public broadcaster, is breaking new ground with an ambitious social TV effort for “Battle of the Blades,” the network’s prime-time figure skating show. On Oct. 7, Dan Rose, Facebook’s vice president of partnerships, announced that CBC was one of a selected number of international broadcasters to gain access to Facebook’s new TV tools, which we wrote about last month. AllFacebook In related news, the ability to edit posts and comments was the most significant addition to version 6.6 of Facebook’s iOS application, which was rolled out Thursday. The updated app also allows users to tap to see their changes to edited posts and comments, among other features. USA Today Investors are giving Facebook shares a “like” of late. Facebook shares rose $1.08, or 2.1 percent, to close Thursday at $52.21, a new all-time high.

Selfies Get Their Own Gallery in London (CNET)
Alexander Porter, who took a selfie involving a digital 3D scan of his face, is one of 19 emerging artists whose short-form videos engaging with the “selfie” medium appear in the “National #Selfie Portrait Gallery,” a curated installation that opened Thursday at the Moving Image Contemporary Video Art Fair in London.

[Infographic] Social Networks Come and Go — and Come Back Again (SocialTimes)
Here’s an infographic, created by the folks at WhoIsHostingThis detailing the rise, fall and return of some of the early social networks. Can these relics make a comeback? Time will tell.

40 Percent of YouTube Traffic Now Mobile, Up from 25 Percent In 2012, 6 Percent In 2011 (TechCrunch)
It’s hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going mobile, with small screens making up 40 percent of its traffic now compared to 25 percent last year, Google said on its earnings call on Thursday.

Most Popular Coffee Brands on Twitter [Infographic] (AllTwitter)
Coffee is a $70 billion global market, and social media is a fertile brewing ground for brand competition. Unmetric recently released a Coffee Industry Social Media Report that analyzes social media performance of three major types of java brands: coffee shops, consumer packaged goods and coffee makers.

Google’s Strong Q3 2013: $14.9B in Revenue and Higher Earnings Than Expected (VentureBeat)
Google revenues are up, slightly, from last quarter, and up about $1.5 billion from last year’s Q3 as the search engine, mobile juggernaut, and social network reported its third-quarter earnings on Thursday. The company reported $14.9 billion in income — higher than analysts predicted — with earnings per share of $10.74, also higher than the expected $10.36.

Randi Zuckerberg Has Written a Picture Book About How Kids Should Step Away from the Internet (BetaBeat)
Randi Zuckerberg announced Thursday that she’ll be releasing a children’s book about how kids maybe shouldn’t spend all their time on the Internet. Your signed copy is in the mail, Mark.

Cops Use Facebook, Twitter, YouTube to Catch Perps (NBC News)
Almost as soon as police in Bellingham, Wash., had finished dispersing a rowdy crowd of young people throwing stones, bottles and even cinder blocks at cops last weekend, investigators sat down at their desks and began surfing the Web. Welcome to policing in the Internet age.

3 Social Media Engagement Tips for Brands This Halloween (The Huffington Post)
Just like trick-or-treaters on Halloween your community members should feel like you’ve created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.

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