Social Media Newsfeed: Facebook, Cisco Partner on Free Wi-Fi | Google Analytics Academy

 Click here to receive the Morning Social Media Newsfeed via email.

FacebookCisco, Facebook Teaming Up on Free Wi-Fi (AllFacebook)
Cisco Systems CEO John Chambers said at the Interop New York 2013 conference Wednesday that it is working with Facebook to provide free Wi-Fi in public places, including hotels and retail stores, for users who login with Facebook, Reuters reported. Chambers said potential uses included users being able to check in at hotels by signing in via Facebook applications on their smartphones, or retailers offering personalized promotions and information to users who check in at their stores, according to Reuters. CNET For Facebook, the Wi-Fi-with-check-in initiative is part of a broader plan to attack the local market by encouraging merchants to set up and maintain Pages on the social network. Participating merchants will get additional distribution with each check-in, receiving exposure that could help bring in more customers or inspire more “likes.” They’ll also benefit from aggregate, anonymous demographic data such as age, gender and interests on customers who sign-in to Facebook Wi-Fi, and can then use that data for targeting purposes in whatever Facebook advertising campaigns they run. AdAge At this stage, the only significant retail brands using the service that the partners would name are Philz, MGM Grand Casinos and seafood eatery Bonefish Grill. Facebook Wi-Fi was piloted with 25 San Francisco-area businesses, including Philz. TechCrunch Here’s how it works. Merchants use the existing router and broadband subscription they pay for. They integrate the “Cisco CMX for Facebook Wi-Fi” software, which creates a special landing page for anyone trying to access the business’ Wi-Fi. Instead of having to wait in line to get a password they might type in wrong, customers simply connect to the business’ Wi-Fi network through their laptop or mobile device. GigaOM While I realize Facebook collects tremendous amounts of data about its customers, which it then shares with advertisers and other parties for a fee, Facebook Wi-Fi takes that model one step further. It’s not just the social network that knows my likes and dislikes, but also the physical network I’m connected to.

Google Launches Analytics Academy, Offering Free Community-Based Video Courses About Digital Analytics (The Next Web)
Google Wednesday launched a new hub called Analytics Academy for digital marketers and analysts to stay up-to-date. The site features free community-based video courses about digital analytics and Google Analytics.

Batman is a Growth Hacker (SocialTimes)
So what’s my definition of a growth hacker? Batman. Batman is a growth hacker. Think about it: A growth hacker is a marketer who creates, develops and markets a product according to a well researched, and constantly tweaked, plan. A plan whose ultimate goal is for the product to be passed on with minimal effort and cost after it’s first introduced.

U.S. Opposes Tech Companies’ Requests to Disclose Surveillance (AllThingsD)
The U.S. Department of Justice is formally opposing requests by technology companies to disclose more information about the frequency with which they are contacted by the U.S. government to give up user data under the Foreign Intelligence Surveillance Act. Responding to petitions from Google, Microsoft, Yahoo, Facebook and LinkedIn, the government shut them down, as expected, because it said disclosures would pose a risk to national security.

#DearCongress Trends as Americans Weigh in on the Government Shutdown (AllTwitter)
Evidence of how frustrated the American public is with Congress for failing to reach a compromise is rampant on Twitter. To get a gauge of sentiment on social media surrounding the government shutdown, the TODAY show and Carson Daly asked the public to share their messages for Congress using the hashtag #dearcongress.

Snapchat Gets its Own Timeline with Snapchat Stories, 24-Hour Photo & Video Tales (TechCrunch)
A new update for Snapchat that just rolled out adds an option to create Snapchat Stories, a new type of sharing for the temporary social network which allows users to build chains of shared content that can be viewed an unlimited number of times over a 24-hour period. The Stories are shared to all your friends at once, and each piece of content added itself lasts for a full day before disappearing.

T-Shirt Designed to Thwart Facebook’s Facial Recognition Algorithm (AppNewser)
Luckily, there’s a new apparel solution for those who want nothing to do with facial recognition. It’s a T-shirt with various augmented faces of Michael Jackson.

How to Optimize Your Profile Photos Across Social Media (Mashable)
Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important first impression to anyone viewing your profile. In order to make the most of the available space, we took a look at how you can optimize your avatars and cover photos on Facebook, Twitter, YouTube, LinkedIn and Google+.

Things, Not Strings: How Google’s New Hummingbird Algorithm Sets the Stage for the Future of Mobile Search (VentureBeat)
While Google has changed how it updates its search algorithm over the years, one thing has remained constant: a whole lot of ensuing backlash from search engine optimization experts. Hummingbird, Google’s latest update, is no exception.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!