Click here to receive the Morning Social Media Newsfeed via email.
Facebook Adding Posts to News Feed Where Pages Have Tagged Other Pages (AllFacebook)
Facebook’s latest attempt at serving its users with relevant content in their News Feeds involves posts where pages have tagged other pages. Product manager Andrew Song detailed the new initiative in a Newsroom post, using a post from Bleacher Report about Houston Rockets Center Dwight Howard as an example, and saying that the post may appear in the News Feeds of users who follow or like Bleacher Report, Howard, or both. The Next Web Unlike on social networks like Twitter, where you see every update, there is still no guarantee you will see all such posts in your News Feed. Facebook still uses an algorithm that attempts to show you the best posts. Business 2 Community With many major brands now featuring millions of Facebook likes, a proper use of the tagging feature could really come in handy for building audiences among Facebook pages. Facebook in turn can charge page owners to promote their own posts as they grow out their user numbers. CNET Tuesday’s News Feed adjustment is just the latest in a string of changes to the formula powering Facebook’s stream of content. Recently, the company also decided to show fewer memes and fewer text posts from Pages. Mashable Facebook says it received positive feedback after testing this feature with users. The algorithm will take into account which users are engaging with content to determine if it is relevant for fans of both the Page that posted it and the page that was tagged.
Disney Starts Online Movie Service in Alliance with iTunes (Bloomberg Businessweek)
Walt Disney Co. started an online movie service, Disney Movies Anywhere, with Apple’s iTunes to increase sales of films such as “Toy Story” that can be stored in Web-based accounts. Movies can be played on Apple’s iPad, iPhone and iPod Touch, as well as through the Internet, Burbank, Calif.-based Disney said today in a statement.
Mashable’s Jim Roberts ‘Outraged’ By Politico Piece on Apocalypsticles (SocialTimes)
“I was outraged by [the Politico piece],” said Jim Roberts, executive editor and chief content officer of Mashable, at a Social Media Week panel hosted by The Wall Street Journal. “It bothered me personally because I had invested a lot of real dollars in covering that story since December … To take a swipe [at Mashable] really got my blood boiling.”
Author’s Unmasking May Undercut Book (The New York Times)
In a book proposal recently sent to publishers, the writer known only as @GSElevator — a popular Twitter account consisting of things purportedly overheard inside Goldman Sachs’s elevators — bragged about being aggressively recruited by the bank. He said that after enduring more than 15 interviews, he landed a job, writing: “I have the offer and the guaranteed package.” The proposal then describes his career in fixed income, leaving publishers with the clear impression that he had worked at Goldman. He had not.
Mass Relevance Platform Makes it Easier for Networks to Create Social TV Experiences (LostRemote)
Now, Mass Relevance platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology.
Twitter to Star in Cinema Deal (CNET)
Twitter has signed on an advertising partner that will transport its 140-character tweets and six-second Vine videos from the digital screen to the silver one. Monday, NCM Media Networks, the US cinema media network that includes 19,800 screens, announced its plans to participate in Twitter’s Amplify advertising program.
Seven Effective Ways to Engage on Twitter [Infographic] (AllTwitter)
So you want more engagement on Twitter? Well, first you need to engage. This infographic from AMEX’s OPEN Forum proposes seven effective ways to engage on Twitter.
South Korea’s Kakao Pushes Boundaries of Social Media (The Wall Street Journal)
Sirgoo Lee, co-chief executive of South Korea’s Kakao Corp., is rolling out dozens of services — from basic messaging, mobile gaming, Instagram-style photo sharing, and online shopping — all on a user interface that is bursting with bright colors. Amid a frenzy among messaging platforms that have either agreed to sell themselves or are seeking investor cash in public offerings, Kakao stands out as a laboratory of experimentation in the nascent medium.
Users Spend Now More Time Browsing the Web on Smartphones Than Computers (AppNewser)
The latest Nielsen study indicates that people are more likely to browse the Internet on their smartphones rather than their laptop or PC. The study comes from Q4 2013, when over two thirds of mobile subscribers were already using smartphones (67 percent).