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Facebook Rolling Out Revamped Page Insights (AllFacebook)
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page. Facebook said the people talking about this metric will be split into page likes, people engaged (unique users who have clicked on, liked, commented on or shared posts), page tags and mentions, page check-ins and other interactions with pages. WebProNews Virality has been renamed to Engagement Rate, and it now includes clicks as part of its measurements. “We’ve aggregated all the metrics for positive interactions (likes, comments, shares and clicks) and negative interactions (hide post, hide all posts, report as spam, unlike page) into a post-specific score card, so marketers can evaluate positive and negative metrics side-by-side for each post,” Facebook says. Marketing Pilgrim The new dashboard has six areas. It begins with Overview: a quick look at Likes, Reach and Engagement over the past week. The Next Web In case you’re worried about breaking changes, all APIs associated with the old Page Insights will remain available to Page owners and developers; Facebook says if it plans to deprecate them, it will give advance notice. New APIs for new Page Insights metrics will be added soon, but no date was given. Inside Facebook Facebook announced that all page admins should have the new insights soon, showing data such as performance by post type and deeper demographic data about the fan base. Many page admins have been invited to try these new metrics, and the site has prompted owners to convert on the dashboard of their page admin screen.
Comcast, Twitter Strike Deal for Innovative ‘See It’ Feature (LostRemote)
Comcast and Twitter have struck a deal that will take the relationship between TV and the social service to another level. If a Twitter user discovers or sees a tweet about a TV show or movie, the “See it” button on Twitter will let them tune to that channel on their TV, start it over on their TV, DVR the show, set a reminder to watch the show or order movie tickets through (Comcast-owned) Fandango.
Viral Video: Can the Apple Store Geniuses End the Government Shutdown? (SocialTimes)
We’re not overly political here at SocialTimes. But. Sometimes a video comes along that just totally nails things, and we think we found just that with Wednesday’s viral video.
Flickr’s iOS App Finally Does the Uploading for You (VentureBeat)
Flickr’s iOS app can finally auto-upload your photos directly to the photo-sharing service, Yahoo announced in a Tumblr post Wednesday. With Wednesday’s update installed, you can go ahead and turn on the auto-upload feature (iOS 7 required).
Al Jazeera Will Launch a Dedicated Online Channel, Bring Videos Back to YouTube (GigaOM)
Quatar-based TV news network Al Jazeera will launch a dedicated online video channel within the next few months. The channel was announced at the MIPCOM industry convention in Cannes this week.
Social Media Rated Most Important Marketing Tool Over Next Three Years (But Barely) [STUDY] (AllTwitter)
Adobe polled U.S. marketers about which tactics were likely to be most important to their business in the next three years, and found that 13 percent selected social media marketing as their top strategy, which is great news for folks working in the space. Social media finished just 1 percentage point ahead of personalization and targeting (12 percent).
Microsoft Re-Releases its YouTube App for Windows Phone (TechCrunch)
Microsoft Wednesday re-released its YouTube app for Windows Phone, two months after Google axed the prior version over a terms spat. The application is little more than a bridge to YouTube’s website itself.
A Conversation with Lavabit’s Founder (The New York Times/Bits Blog)
For nearly a decade, Ladar Levison ran Lavabit, a secure email service that served as an alternative for a tech-savvy crowd that cared about privacy. Then, last July, after two months of haggling with the FBI, Levison shuttered the service rather than give the government untrammeled access to his users’ communications and everything he had built.
Report: Twitter IPO Will Launch Nov. 15 (Mashable)
New information from Twitter’s S-1 document has shed light on the company’s expected IPO date, reports PrivCo, a business and financial research company. Updates to the document, which was released last week to the public, mention that Twitter employees can begin to sell shares of the stock on the market beginning Feb. 15, 2014.