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Facebook to Expand Video Ads to Seven Countries Outside U.S. (Re/code)
Facebook is expanding its new video advertising service, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company told Reuters. The move marks a significant ramping up of one of Facebook’s most closely watched new advertising products, which analysts believe could help the Internet company capture a bigger slice of lucrative brand advertising budgets. Reuters The 15-second video ads appear in users’ News Feeds and play automatically with the sound muted until they are clicked on. Facebook began selling the ads in the United States in March to a small group of marketers including insurance company Progressive and television broadcaster NBC, a unit of Comcast. The Wall Street Journal Facebook said Tuesday that it will provide metrics for advertisers so they can see if the ads are effective. The metrics include the number of people who view the videos and the length of time people watch the videos. The Next Web Previously, Page owners could only see how many people started watching their video. The new metrics will also show information like video views, unique video views, the average duration of the video view, and audience retention. MediaPost Facebook emphasized it was still rolling out video ads gradually so as not to alienate users. “We’ll roll out Premium Video Ads slowly and monitor how people interact with them. This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook. People can expect to begin seeing these new ads over the next few months,” it stated.
The Indian Prime Minister’s Office Just Threw Away 1.24 Million Twitter Followers (Quartz)
Since January 2012, Dr. Manmohan Singh, the outgoing prime minister of India, has regaled the 1.24 million followers of the prime minister’s official account on Twitter with blurry photographs, links to turgid Press Information Bureau releases and festive tidings. Tuesday, in one of the final acts of the outgoing government, the prime minister’s office changed the name of its Twitter account from @PMOIndia to @PMOIndiaArchive and put it in cold storage.
Dennis Crowley Really Wants You To Use Foursquare for Local Search (SocialTimes)
Crowley hopes that Foursquare will unseat Yelp and Google as the go-to for local search. Earlier this month, the company announced that it was unbundling two features of its former app: check-ins and discovery. “We’ve heard very, very few negative pieces of feedback,” said Crowley.
Twitter Decides Against Buying SoundCloud, Report Says (VentureBeat)
Twitter has backed out of negotiations to acquire streaming audio startup SoundCloud, reports The Wall Street Journal. Rumors that Twitter was interested in buying SoundCloud first cropped up yesterday, although many people wondered exactly why the company would want to do so considering its poor luck in expanding into music.
ZoSocial Aims to Combine Facebook Timeline Contests, App-Generated Contests (AllFacebook)
What if Facebook page administrators could combine the most useful features of contests on Timeline and contests generated by applications? ZoSocial wondered the same thing.
Scott Monty, Ford’s Social Media Pioneer, Leaves Company (Ad Age)
Scott Monty, the architect and face of Ford Motor Co.’s pioneering social media efforts, has left the company after nearly six years. Monty served as a strategic adviser on all social media and digital activities at Ford, from blogger relations to marketing support, customer service and internal communications.
‘Veep’ Bringing Fake Campaign Smearing to Social (LostRemote)
If you follow HBO’s “Veep,” you know vice president Selina Meyer is in the throes of a presidential campaign this season. Apparently, the fictional VP has forces hell-bent on stopping her from reaching the White House.
Facebook Swears ‘Ask’ Button Isn’t Just for Creeping (BetaBeat)
Since January, Facebook has been slowly rolling out a new feature onto profile pages everywhere. It’s a little button that says “ask” that allows you to request missing profile information, and it takes Facebook stalking to a new, more interactive level.
Verizon Preps FaceTime-Like Calling Feature for Later in Year (CNET)
Video chatting with far-flung family members could get even easier for Verizon wireless customers. Verizon executives said Tuesday that the company will be launching a FaceTime-like video calling service later this year as part of its nationwide rollout of voiceover LTE.