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FeedlyPassing 12M Users, Feedly Launches Cloud Platform and Web Version with One-Click Migration from Google Reader (The Next Web)
Feedly, the company offering products and services positioned as the best alternatives to Google Reader, Wednesday launched Feedly Cloud, a scalable infrastructure that serves as the backbone to Feedly as well as multiple reading applications. Best of all, Feedly Cloud also powers a new standalone Web version of Feedly (no plugins or extensions needed) that also debuted Wednesday. TechCrunch The company first announced partnerships with RSS app makers Reeder, Press, Nextgen Reader, Newsify and gReader earlier this month, all of which are moving to support the Feedly API ahead of the Google Reader shutdown. Now those users can seamlessly transition away from Google Reader dependence, without any extra effort on their part. VentureBeat The new Feedly is now processing over 25 million feeds a day, the company announced, and billions of articles. Over 200 developers have signed up to get access to the Feedly API, the company says, and it anticipates announcing more “innovative reading experiences” soon. The Verge While Feedly was among the first out of the gate, it will soon have to fend off competition from Digg, which has built its own Reader replacement. Digg Reader shares the same design influences as Feedly and will roll out to the 17,000 users who gave Digg feedback on what they wanted to see in an RSS reader. CNN Previously, plug-ins or extensions would let users of browsers such as Chrome and Firefox access a version of Feedly, but even those patched-together versions weren’t available to users of popular browsers such as Opera and Internet Explorer. Feedly Cloud was available Wednesday to visitors to Feedly’s website.

Photos Can Now Be Added to Facebook Comments (AllFacebook)
Facebook introduced the ability for users to add photos to comments, product engineer Bob Baldwin announced in a post on his Timeline. Baldwin called the new feature “the most exciting photos feature I’ve shipped to date,” and he said it originated at a hackathon with fellow Facebook engineers Eric Faller, Zizhuang Yang, Ashwin Bharambe, Brandon Souba and Alex Madjar, with pre-launch help from Aditya Koolwal, Dan Muriello, Eugene Bogatov and Summit Shrestha. The Huffington Post As far as we can tell, the new photo tool doesn’t support the use of GIFs, some Facebook users’ favorite mode of communication. GIFs take up much more bandwidth than photos, and supporting GIFs could slow the site down considerably. Mashable Users can’t yet leave photo comments within Facebook’s mobile apps, but they are viewable. The feature is expected to come to those apps in a future update.

Instagram Videos Could Spell a Billion Dollars Worth of Magic for Facebook (ReadWrite)
Facebook is widely expected to announce today a video feature for Instagram, the photo-sharing service it bought for $1 billion last year. Some are speculating that this is a competitive response to Vine, Twitter’s clever short-video app.

Vine Drops a Few More Hints About Coming Features (AllThingsD)
Dom Hoffman, co-founder of the Twitter-owned Vine video service, seems to be teasing a number of unreleased features for his app in a series of tweeted Vine videos. He’s joined by co-founder Rus Yusupov, who is also Vining the new features of Vine.

Exclusive: More Social Experiences in the Works for Food Network, Travel Channel, HGTV Through Echo’s App Management Platform (SocialTimes)
Lifestyle networks like the Food Network, HGTV and the Travel Channel bring out the DIY spirit in viewers, which may be why they have found a home on the second screen. Scripps Network Interactive, which brings these brands to the Web, has tapped Echo to power its social interactions with audiences through Echo’s app management platform.

Game of Thrones Dominated Social Media This Season [Infographic] (AllTwitter)
HBO’s cult hit Game Of Thrones is a great case study for just how crucial a role social media plays in modern TV. SocialBakers examined the social media buzz garnered by Game Of Thrones in its third season.

Kickstarter Thinks Redditor’s Creepy Dating Book is ‘Abhorrent,’ but Declines to Remove it (BetaBeat)
In a statement provided to Betabeat, the powers that be at Kickstarter announced that they will not be taking down the project for Redditor Ken Hoinsky’s dating advice book, which contains unsettling suggestions for how to treat women. The book, called Above the Game: A Guide to Getting Awesome With Women, far surpassed its Kickstarter funding goal and promises to compile much of the dating advice the prolific Mr. Hoinsky has published to Reddit over the years.

Twitter Acquires Location Filtering App Spindle (SocialTimes)
Twitter has acquired the startup Spindle, whose namesake app allows users to search for Twitter content created near them. The app, which finds locally produced content from Twitter and Facebook, will shut down, the company said.

The Boston Globe Wants to Offer iPhone Users a Native App and a Cheap Price (Nieman Journalism Lab)
The Boston Globe is releasing a new native iPhone app as an extension of the subscription-based BostonGlobe.com. Considering that the launch of the well-reviewed BostonGlobe.com two and a half years ago was considered a landmark in responsive design — meaning it reflowed readily from desktop to tablet to smartphone without the need for a native app — it’s an interesting move.