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Hell Freezes Over: Google to Sell Facebook Ads (Mashable)
Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. The ads will be sold via Google’s DoubleClick Bid Manager, its real-time bidding system. Business Insider Until now, Google had been conspicuous by its absence from FBX since the bidding platform debuted in 2012. It was widely speculated that Facebook did not add DoubleClick Bid Manager to the list of “demand-side platforms” (ad buyers, basically) that can bid on its ad space because doing so would allow Google to get an inside look at how much inventory Facebook had, how effective it was at driving sales, and how much money it cost to purchase. AllThingsD Google has confirmed that its entry into Facebook isn’t a test, and that its DoubleClick buyers won’t face any restrictions compared to other customers at other ad tech vendors. It’s the real deal. So the real question is: Why is this happening now, 16 months after Facebook Exchange’s launch? TechCrunch The deal will create more competition for advertisers between FBX providers. Now Nanigans, AdRoll, TellApart, and other startups that serve ads on FBX will have to compete with Google. At the same time, the move validates the space of these startups and might signal to more businesses that they should be investing in retargeted campaigns. The Wall Street Journal/Digits “Partnership has been key to Google’s success as a rising tide lifts all boats,” Payam Shodjai, senior product manager for Google, wrote in a blog post Friday. A Facebook spokesman said in an email that the company is “happy” about the agreement.
Twitter Might Kill its Music App (Which You Probably Didn’t Know it Had) (VentureBeat)
Twitter #Music, the app you didn’t know existed, could soon be on its way out. The app, which launched on iOS back in April, hasn’t quite lived up to its promise, and the soon-to-be-public Twitter is on the verge of killing it, as AllThingsD reports.
Don’t Have an Android Device? Don’t Worry, Google Hangouts Now Keeps You in the Google Family (SocialTimes)
Friday Google Hangouts received a pretty significant update. You can now use Google Hangouts on your Apple device to make free calls within the U.S. and Canada.
Jack Dorsey Holds Impromptu Art and Lifestyle Symposium (CNET)
Nobody was quite expecting Jack Dorsey, the Twitter co-founder and now clean-cut tech superstar at the helm of payments company Square, to pull up a slide showcasing the novel “The Art Spirit” by the American painter Robert Henri. Then he began reading from the book off his phone, and it only got weirder from there.
Infographic: Facebook Halloween Contest Ideas (AllFacebook)
Facebook application developer Antavo issued a reminder to page administrators that Halloween is the perfect time to scare up some engagement with contests on the social network. Halloween-related statistics provided by Antavo included: 30 percent more Facebook users entered promotional campaigns around Halloween.
Gmail Gets a Refreshed Log-in Page and Now Saves Your Account History to Make it Easier to Sign Back in (The Next Web)
Google has quietly rolled out a new design for Gmail’s main log-in page on the Web. Now you’ll see the main log-in pane in the middle of the page, shifted from the right, and the first thing you’ll observe is the fresh look it’s been given … very reminiscent of the Gmail mobile app.
Five Habits to Help Yourself Tweet Once Per Day (AllTwitter)
One of the common attributes of successful Twitter personalities is consistency. Develop a rhythm of steady posts and people will be more likely to tune in. With that in mind, here are five habits to help yourself tweet once a day.
Flipboard Says That it Really Wants to Help Publishers, Not Take Advantage of Them (GigaOM)
There’s been a kind of lingering tension between online publishers and Flipboard ever since the service first launched in 2010, but that tension broke into the open last week, after Talking Points Memo founder Josh Marshall said that he thought Flipboard and similar services were a “scam” against publishers — and that he would no longer be putting the full version of his content on those platforms. Marshall’s views about the relative merits of playing ball with such services seemed to strike a chord in the online media business, judging by some of the comments on Twitter and in the comment section of the post I wrote about it — although he has somewhat tempered his views about the “scam” aspect of these services in an update he posted after speaking with Flipboard founder Mike McCue.
Google’s New Journalist Toolset Can Land Your Stories in Google News (AppNewser)
Google has a new toolset for exploring news online, which are are aimed at helping journalists from background research to publication. Google’s new Media Tools helps you get your stories into Google News’ reader by making sure that your site is on the radar of Google’s Web crawler.