Social Media Newsfeed: LinkedIn Acquires Newsle | Colbert Books NYC Mayor Over Twitter

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LinkedInLogoLinkedIn Acquires Newsle, a Google Alerts-Style Service for You and Your Network (The Next Web)
LinkedIn’s has announced it has acquired Newsle, a service that lets you import your contacts from Facebook or LinkedIn and scans the Web to alert you whether anyone in your network has been mentioned on the Web. The good news for current Newsle users is that it’s not being shuttered, and will continue to operate as a standalone service. The New York Times/Dealbook The move is LinkedIn’s latest attempt to establish itself as more than just a digital résumé service. The terms of the deal were not disclosed. CNET The technology will likely bolster LinkedIn’s existing feature for alerting a user’s connections when they’re mentioned in news articles. “For example, knowing more about the people in your network — like when they’re mentioned in the news — can surface relevant insights that help you hit your next meeting with them out of the park,” said Ryan Roslansky, a LinkedIn spokesman. MediaPost The acquisition is part of LinkedIn’s broader efforts in the last two years to build out a range of publishing tools and content offerings on the professional network. That includes its purchases of content-sharing platform SlideShare and news aggregator app Pulse, as well as launching the Influencer blogging program last year. Bloomberg Businessweek LinkedIn has faced a slowdown in growth in recent quarters. LinkedIn shares rose 2 percent to $159.70 at the close in New York. The stock has declined 26 percent this year.

Stephen Colbert Books NYC Mayor Bill de Blasio … on Twitter (LostRemote)
In what was either an organic Twitter booking or a thinly-veiled publicity stunt, Stephen Colbert booked New York City Mayor Bill de Blasio for “The Colbert Report” on Twitter. Mayor de Blasio will appear on “The Colbert Report” Wednesday night on Comedy Central.

Words That Drive Social Media Shares [Infographic] (SocialTimes)
Powerful, persuasive words drive decision-making, so understanding how and when to use them on social media is important for your customers and your business. Just look to sites like Upworthy, which A/B tests up to 25 headlines for each piece of content to find the most social-friendly one.

Why Google, Facebook, the Internet Giants, are Arguing for Net Neutrality (Forbes)
The various Internet content giants, the Googles, Facebooks and so on of this world, are arguing very loudly that strict net neutrality should be the standard. Boiling “net neutrality” down to its essence, the argument is about whether the people who own the connections to the customer, the broadband and mobile airtime providers, can treat different Internet traffic differently.

Report: Politics Pages Bucking Trends of Slashed Facebook Organic Reach (AllFacebook)
It’s no secret that Facebook pages have seen their organic reach plummet in recent months, but some publishers that focus on politics have been able to buck that trend. Mashable reported on the success of pages from both sides of the political spectrum, highlighting Mother Jones and TheBlaze.

Oscar Pistorius Breaks Twitter Silence with Bizarre Series of Tweets (Daily Mail)
Oscar Pistorius has broken his Twitter silence with a series of bizarre tweets including photos of him posing with children and a passage from the memoir of an Auschwitz survivor. As his trial for the murder of girlfriend Reeva Steenkamp draws to a close, the Paralympic athlete spent Sunday afternoon on the social networking site.

‘Cloud Atlas’ Author David Mitchell is Tweeting a New Short Story Right Now (AllTwitter)
Novelist David Mitchell, the award-winning author of Cloud Atlas, is tweeting a new short story set in the universe of his upcoming book, Bone Clock. Following the experiences of a boy tripping on his mother’s Valium, the short story, dubbed “The Right Sort” is being tweeted from @David_Mitchell in short bursts. Every day at 7 a.m. and 5 p.m. for the next week Mitchell will send a 20-tweet burst to add to the story.

Nielsen and Facebook Team Up to Track Shows Watched on Users’ Mobile Devices (The Washington Post)
Nielsen is turning to Facebook to find out what you’re watching on your mobile device. Starting this fall, Facebook will track the shows its users watch on their phones and tablets and send information about their age and gender to the television ratings company.

Israel-Gaza Conflict: Social Media Becomes the Latest Battleground in Middle East Aggression – but Beware of Propaganda and Misinformation (The Independent)
Social media, especially in its treatment the Middle East, has become a minefield of propaganda and misinformation. Analysis by Abdirahim Saeed of BBC Arabic found that some of the pictures of violence circulated on the #gazaunderattack thread were recycled images from as long ago as 2007.

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