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TwitterIsrael’s Military Launches Social Media Offensive as Bombs Fall on Gaza (The New York Times/The Lede)
Almost as soon as the Israeli military began bombing Gaza on Wednesday, with residents of the Palestinian enclave documenting the strikes in real time on Twitter, the Israel Defense Forces launched a social media campaign to defend its actions and goad its enemies. As The New York Times‘ Fares Akram and Isabel Kershner reported, the Israelis “coupled the intensity of the airstrikes with the threat of another ground invasion and warnings to all Hamas leaders in Gaza to stay out of sight or risk the same fate as the Hamas military commander, Ahmed al-Jabari, who was killed in a pinpoint airstrike as he was traveling by car down a Gaza street.” ABC News “We recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead,” said a tweet from the @IDFspokesperson account. Hamas launched mortars in retaliation, but also fired back on Twitter: “Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates on Yourselves),” said a tweet from the @AlqassamBrigade handle that was directed to the Israeli Defense Forces. AllTwitter According to The Hill, “the official IDF Twitter account blasted out the news before a press conference was held, ensuring that Israeli leadership controlled how people heard the news.” It also sent (via tweet) a YouTube video of the strike. The Daily Dot Worth noting, the IDF may have violated Twitter’s terms of service with a tweet. Twitter’s rules state:“You may not publish or post direct, specific threats of violence against others.” Mashable The IDF didn’t have a press release on their website until an hour later, when they published an announcement explaining that there was an operation under way in the Gaza strip. Capt. Eytan Buchman, the head IDF spokesperson for North America, said the decision to post to Twitter vs. talking to reporters was “a break neck race.”

Pinterest Gets Business-Friendly with Commercial Accounts, Widgets (SocialTimes)
Pinterest announced Wednesday that it will differentiate business pages from individual profiles and verify business accounts, making them display more prominently in search results. Commercial accounts were formerly forbidden on the upstart social network, although the rule was widely disregarded. Bloomberg Pinterest has thousands of accounts that are run by businesses already, Cat Lee, a Pinterest product manager, said, declining to give specifics. The new business accounts, which have separate terms of service, also will guide companies on how to drive traffic to their websites using Pinterest, she said. AdAge Well aware of the connection between Pinterest browsing and purchasing, retailers were among the early-adopter brands on the platform, as well as media brands like Real Simple that started seeing immense referral traffic from it last winter. However, while brands have continued to settle the platform, some may have wondered on what terms their presence was really palatable.

Facebook Tests Share Button on Mobile Touch Site (Inside Facebook)
Facebook is testing a share button on its mobile touch site, m.facebook.com. Along with this are more prominent like and comment buttons. VentureBeat Facebook Wednesday launched a new section that allows members to view more updates from the pages they follow. Called “Pages Feed,” the new feature is essentially a pages-only filter for the News Feed. CNET Facebook also launched a job-board application Wednesday, featuring 1.7 million listings from five recruiting organizations. The initial slew of jobs — sorted by industry, location, and skills — comes from BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com.

Spotify Gets $100M, Including $10M from Coca-Cola (GigaOM)
Spotify has completed a new round of financing totaling $100 million, according to a report from The New York Times. The round, which values the company at $3 billion, reportedly includes a couple noteworthy new investors: The Coca-Cola company chipped in $10 million, and Fidelity Investments is bringing around $15 million to the table.

Quora Releases Update to its iPhone App with New Interface, 3x Faster Searching and More Sharing (The Next Web)
Quora has just released an update to its iPhone app, available now. Fresh off releasing its counterpart app for Android devices, this new version claims to be “better and faster” than what was available previously.

Pandora is Poster Child in Music Biz Fight Over Internet Royalties (Adweek)
Pandora has become the poster child in the fight over royalties for music streamed over the Internet. As the debate heats up in advance of a House Judiciary hearing at the end of the month, more than 125 musicians and singers signed an open letter that will be published in the Nov. 24 issue of Billboard (Adweek‘s sister publication) singling out Pandora for its relentless campaign in Washington, D.C., to pass legislation that would “gut the royalties that thousands of musicians rely upon.”

Groupon Names Raman Chief Operating Officer (Reuters)
Groupon said Wednesday that it promoted Kal Raman to chief operating officer, giving the executive more power as the world’s largest daily deal company tries to turn around its struggling international businesses. Raman joined the company in April and was previously senior vice president, global sales and operations.

Petraeus Downfall Illustrates Scope of Feds’ Email Snooping Powers (ars technica)
The Paula Broadwell saga illustrates just how vulnerable our email is to warrantless government snooping, noted by privacy researcher Chris Soghoian in a post at the ACLU blog. We don’t yet know exactly what legal procedures the FBI invoked to get information about Broadwell’s online activities.

How to Make Books with Instagram Photos (AppNewser)
Do you want to turn your Instagram photos into books? Keepsy will help you design and print an Instagram book.

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