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Facebook Releases Two APIs That Allow News Organizations to Tap into its Real-Time Public Posts (AllFacebook)
Twitter has company in the real-time news-related social media arena. Facebook Monday announced the rollout of two application programming interfaces aimed at allowing news organizations to tap into its public posts in real time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age and location. The two new APIs are initially available only to a select group of media partners: BuzzFeed, CNN, NBC’s “Today,” British Sky Broadcasting, Slate and Mass Relevance. The Wall Street Journal Only posts that users have marked “public” will be available for this stream, though some users may be surprised to learn what they have made public. Facebook is on a long march to stake its claim to what Twitter has called the “global town square.” MediaPost In June, Facebook formally introduced hashtags for aggregating conversations around certain topics. And in August it began allowing individual users and brands to embed public posts from their pages on their own Web sites and blogs. NBC News/Associated Press In related news, Iran’s entire Cabinet has opened Facebook pages in what is seen as a move toward greater government openness — even though the social media site is blocked in the Islamic Republic. The Facebook pages of 15 ministers could be viewed in Tehran through a proxy server. Inside Facebook Also, as David Fischer, Facebook’s vice president of advertising and global operations, told the crowd Monday at Kenshoo’s K8 summit in Sausalito, Calif., the company is seeing ad revenue growth in countries that have a growing user base. Fischer pointed out that Brazil, Indonesia, Japan and Dubai are all rapidly becoming places where Facebook is seeing increasing ad revenue.
Google+ Introduces Embedded Posts (Mashable)
Google+ introduced a couple of new features on Monday, including a new tool that allows bloggers and content creators to embed public Google+ posts on other sites. Users who wish to highlight a Google+ post within a news story or on a personal blog can do so by clicking the “Embed post” tab from the drop down menu in the post’s upper righthand corner. Users can then copy and paste the available line of code to embed the post, including text and photos. The Verge The other new feature will expand attribution in Google Search, which links search results to the author’s Google+ page. If WordPress bloggers sign in using Google+ (another newly announced feature), they’ll now see their pictures and profiles next to the links to their posts in search. A similar feature will also be available for Examiner, Typepad and select authors on About.com and Wikihow. CNET Embedded Google+ posts will be “fully functional,” said Seth Sternberg, product management director for Google+. “We wanted to do something really great for content creators and the users who consume that content,” he said.
NASA Launches Instagram Account (SocialTimes)
NASA has launched an Instagram account “that will take its fans on an out-of-this-world journey through images of Earth and beyond,” according to a news release from the federal agency known for its use of social media. It plans to use both new and archived photos and videos.
Storify Acquired by Livefyre (AppNewser)
Storify has been acquired by social curation site Livefyre, pledging to build “the world’s leading social curation company.” Storify co-founders Xavier Damman and Burt Herman will stay with the company, “along with Storify employees from product, engineering and support.”
Twitter + MoPub: Twitter Just Bought the Digital Ad Exchange it Wanted (VentureBeat)
Twitter just bought the digital ad exchange it has been planning to launch since at least May of this year. The news-of-the-moment social network acquired MoPub for a purchase price of $350 million in stock, according to a report by TechCrunch.
Love it Or Hate it? How The World Responded to the New Yahoo Logo [Study] (AllTwitter)
Synthesio tracked the global online conversations for the 30 days leading up to the unveiling of the new Yahoo logo, and the launch day itself, and discovered that, perhaps surprisingly, just 5.6 percent of all mentions about the new logo were negative, with 15.3 percent positive and the vast majority (79 percent) neutral.
GetGlue Launches Major iPhone Update in Time for Fall TV (LostRemote)
GetGlue, the social TV discovery and check-in service launched a major update to its iPhone app last week. GetGlue, a staple in the social TV startup world, is connecting more closely with DIRECTV and introducing some major new features.
Snapchat CEO Evan Spiegel on Why They Built an App for a Smartwatch but Not Google Glass (GigaOM)
Snapchat announced a Samsung Galaxy Gear app Monday morning — one of 70 that will be available when the smartwatch launches Sept. 25. Snapchat has not released an app for Google Glass, so why the Galaxy Gear?
Students Seeing Need for Social Media Classes (USA Today)
As schools across the nation develop social media programs, students are finding out it might be a necessity. Southern New Hampshire University offers a social media marketing M.B.A., and Excelsior College in Albany, N.Y., offers an M.B.A. in social media management. Courses in the curricula include classes such as social media marketing, the psychology of social media and social media campaigns.