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Nielsen to Roll Out Twitter Ratings for TV Shows on Monday (CNET)
Television networks have been tapping Twitter hashtags for a couple of years to drum up more buzz for their programs. However, new Nielsen data shows that programs with the greatest Twitter activity does not always correlate to programs with the highest ratings, according to The Wall Street Journal. The New York Times Nielsen is now measuring what it calls the “unique audience” for Twitter posts about television, providing a more complete view of the phenomenon known as social TV. Today, the company is introducing Nielsen Twitter TV Ratings, a product announced last year that professes to measure all the activity and reach of Twitter conversation about shows, even if it has yet to be embraced by television executives and gain a broad client base. The Wall Street Journal For TV networks and advertisers looking to exploit the buzz about TV shows on Twitter, the data are a reminder that the social media service’s user base has a very different makeup than the mass-market TV-viewing audience that marketers spend tens of billions of dollars each year to reach. Twitter’s 49.2 million U.S. users generally skew younger and are disproportionately in cities, for example, according to marketers and media analysts. AdAge During the last week in September, when “Breaking Bad” was the most tweeted show, NBC’s “The Voice” came in at No. 2, with 273,500 tweets from 138,200 authors and nearly 14 million impressions on Twitter. ABC’s “Jimmy Kimmel Live” and “Dancing With the Stars” placed third and fourth, respectively, followed by ESPN’s “SEC Storied.” Los Angeles Times Both Twitter and Facebook have sought to capitalize on the popularity of TV shows and grab a piece of the billions of dollars advertisers invest in the medium. In Twitter’s regulatory filing in preparation for its initial public stock offering, the company describes how it has worked to make its platform more attractive to media outlets as well as to advertisers.
Facebook Extends its TV Data Reports to Overseas Partners as Twitter TV Data is Set to Be Released (The Next Web)
In related news, Facebook’s efforts to rival Twitter for the attention of TV networks and producers has spread overseas, as The Wall Street Journal reports that the social networking site will announce on Monday plans to provide data on its user interactions about TV programs to 10 networks in eight countries.
Crimson Hexagon’s Analysis on the Annual #CBSTweetWeek (LostRemote)
CBS continues to produce “Tweet Week” in honor of fall TV. The massive celeb social TV week was analyzed by Crimson Hexagon who we’ve been publishing reports with on fall TV for months.
HootSuite Puts That $165M Series B to Work, Hiring ‘Hundreds’ of New People
HootSuite is putting some of its recently raised cash to work. The company of 370 is attempting to increase its headcount by at least 30 percent, almost overnight.
10 Awesome Tips to Skyrocket Your Social Media ROI (SocialTimes)
We can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. This is why it’s important to develop a strategic social media marketing plan and consistently follow the guidelines to build your audience and find brand ambassadors.
Instagram and Me: 3 Years Later, a Love Affair Continues (GigaOM)
Three years and 150 million users later, Instagram, the photo sharing service that launched on Oct. 6, 2010 is growing up — it needs to sell ads and make money. And as it grows up, I can say my love for it hasn’t diminished.
Facebook Works with Maryland to Curb Bullying (AllFacebook)
Maryland Attorney General Doug Gansler briefed the state’s school district superintendents on the Educator Escalation Channel, an initiative with Facebook to help eliminate bullying on the social network. The Baltimore Sun reported that each school district will designate a representative who will contact Facebook if posts determined to be bullying are discovered, adding that those representatives will follow the social network’s reporting process, but if their issues are not addressed within 24 hours, they can email a dedicated site that will be monitored 24/7 by Facebook employees, according to Facebook spokesman Matt Steinfeld.
Soon, Manhattan Bus Riders Will Be Able to Text the MTA to See Where Their Stupid Bus is (BetaBeat)
In what could be life-changing news for the people of Manhattan, the MTA is soon going to let riders track their buses via text. WNYC Radio reports that the service is finally coming to the city by the end of month.
So You Wrote a Blog Post: How to Get the Most Juice from Twitter (AllTwitter)
If no one is reading your blog posts, what good are they? Here are some tips for using Twitter to promote your blog posts, to get the most bang for your buck.