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Twitter.Logo_-150x150Why the Pope is on Twitter but Not Facebook (Quartz)
Pope Francis isn’t joining Facebook despite efforts to recruit him. Facebook representatives recently visited the Vatican to argue that the leader of the world’s largest Christian church should have a profile on the world’s largest social network. But the archbishop in charge of the church’s media strategy, Claudio Maria Celli, said Pope Francis will stay off Facebook over concerns about abusive comments. The Huffington Post Of course, both platforms allow for trolls, cyber bullies and potty mouths to do their thing, and a quick look at tweets directed at the pope reveal a slew of inappropriate commentary. Offending tweets range from the snarky … to the downright disturbing. CBS News The pontiff is already on Twitter, as @Pontifex, where Vatican officials tweet at least once daily in nine languages. He has more than 4 million followers and is subject to at least the normal share of profanity, but on Twitter such messages can be more easily ignored. Business Insider The Vatican’s tech team tried to figure out a way to make a page clear of curse words, but it couldn’t.

Facebook Changes Default Privacy Setting for New Users to Friends from Public, Announces Launch of Privacy Checkup Tool (AllFacebook)
Users’ privacy is a perpetual hot-button issue for Facebook, and the social network announced several steps Thursday aimed at simplifying users’ efforts to control who sees their content, including changing the default privacy setting on new users’ posts to friends from public, and starting the rollout of a new, expanded privacy checkup tool to help users review their settings. Facebook offered more details on the switch of the default setting to friends in a Newsroom post.

Pinterest Offers Business Insights API to Third-Party Developers (SocialTimes)
Pinterest has announced that it’s working with third-party analytics developers by granting them automated access to some public data through its new Business Insights API. Third-party marketing technology software comes just after the company began testing its Promoted Pins, and has the potential to go beyond the scope of what Pinterest currently offers businesses with its free tool Pinterest Analytics.

With $22M, Brandwatch Will Listen to the Social Web — Like Every Company in 2009 (VentureBeat)
The folks over at Highline Capital Partners Europe are clearly bullish on Brandwatch. The venture capital firm led a $22 million funding round in the social-listening startup, Brandwatch announced on Thursday.

Twitter’s Most Powerful Advertising Feature (That You’re Not Using) (AllTwitter)
Early data surrounding these User ID Tailored Audience campaigns show profitable promise. Compared to the average engagement rate of 1 to 3 percent that Twitter normally sees for its ads, these results show that the most impactful audiences might actually reside in Twitter’s real time data streams.

Facebook Takes on Yelp, Adds Menus to Pages (CNET)
In a move that emulates Yelp’s easy access to food menus, Facebook has added the ability for restaurants to include their full menus on their pages, the social network announced Thursday. The new feature is live for businesses in the U.S. and Canada so you may start seeing menus available for the pages you follow.

#OnlyOnTwitter: Twitter Media Highlights High-Profile Twitter Chats (LostRemote)
One of the most exciting ways to sit back and “watch” social TV is when two celebrities start engaging with one another. This act that Twitter Media calls “high-profile Twitter chat” is becoming a major staple of real-time social TV.

Twitter Experiments with a New Video-Sharing Feature (Re/code)
It looks like Twitter’s experimenting with a new product that could encourage more people to use it as a video platform — a feature that makes it easy to embed, display and play clips on phones. The best way to play with the feature — pointed out to me by a helpful tipster — is to pick up an iPhone, open the Twitter app and start composing a new message with the “#amillionwaystodieinthewest” hashtag.

Engagement Lessons For YouTube (SocialTimes)
YouTube expert Brendan Gahan singles out operant conditioning as one of the main drivers behind YouTube engagement. “The ways successful YouTube creators interact with their audience ‘trains’ them to become a community,” Gahan writes on BetaBeat. By offering rewards, like a shout out or inclusion in a video, or by rewarding feedback by integrating it, YouTubers form their audiences and condition them to interact more and with higher quality.

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