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Twitter.Logo_-150x150Hallelujah! Pope Francis Rejoices After Reaching 10M Twitter followers (Mirror)
As leader of the worldwide Catholic Church, Pope Francis already has something in the region of 1.2 billion followers. But that didn’t stop the technologically-savvy pontiff rejoicing Sunday morning when he hit 10 million followers on Twitter – a relatively conservative figure in comparison. Times Live “Dear followers, I understand there are now over 10 million of you!” Francis wrote on his account, @Pontifex. “I thank you with all my heart and ask you to continue praying for me.” Reuters The first non-European pope in 1,300 years has tripled the number of followers of the @pontifex handles since succeeding Benedict XVI in March, according to the Vatican, which announced Francis had reached 10 million after adding together the followers of all his accounts. This would make the pontiff more popular than The New York Times and just behind rapper Kanye West, according to websites. Prensa Latina
The account was officially opened on Dec. 12, 2012 in times of Pope Benedict XVI, who at the end of his term had over 3 million followers. After the resignation of German Joseph Ratzinger to the chief office of the Catholic Church, the account @Pontifex was suspended until March 17 this year, after the assumption of Argentinian Jorge Mario Bergoglio.

Schedule-Posting App Buffer Survives Spam Attack, Back Online (PC Magazine)
If you’ve been using the Buffer app to schedule-post your witticisms to Facebook, Google+, or Twitter, we have a bit of good news and bad news for you. It’s possible that you might have blasted your Facebook friends with spam as a result of a bit of hacking surrounding the Buffer app.

How Mount Sinai Health System Uses Social Media (SocialTimes)
Hospitals have a unique opportunity when it comes to social media marketing – they have so many inspiring stories to tell, but they must also make sure they receive the necessary patient approval. John Ambrose, social media director for Mount Sinai Health System in New York who also happens to be a lawyer, explained that concerns over legal risks should not stop hospitals from being active on social media.

Wall Street’s Love Affair with Facebook Hinges on Mobile (Reuters)
Expectations will be high when the world’s No. 1 online social network reports third-quarter results on Wednesday, meaning the world’s largest social network will have to handily beat Wall Street targets to maintain its lofty trajectory. Revenue from mobile advertising will be the center of attention.

Infographic: Facebook Timeline Contests, Promotions Make Engagement Rates Soar (AllFacebook)
European and Asian social media agency KRDS officially launched its PromoFactory product for Facebook page administrators earlier this week, after introducing it last month, and the Facebook Preferred Marketing Developer marked the launch with an infographic comparing the performance of posts by brands on the social network and Timeline contests and promotions. KRDS examined the results of 50 brand pages and found that the average increase in engagement rate with Timeline contests and promotions was 683 times.

Profitless Snapchat is Reportedly Seeking $3.6 Billion Valuation (BetaBeat)
If the Snapchat bubble was going to explode, it doesn’t sound like that’s going to happen anytime soon. AllThingsD is reporting that it’s close to snapping up “hundreds of millions” of dollars in fresh funding that values the ephemeral photo sharing app at up to $3.6 billion.

Would You Wear The Bra That Tweets Whenever it’s Unclasped? (AllTwitter)
There’s something very pleasing about particularly innovative uses of social media, and a new campaign from OgilvyOne Athens, which proposes to raise awareness of breast cancer and the importance of a regular self-check breast examination, is one of the most creative I’ve seen. Let’s take a closer look at the tweeting bra.

From Chance Encounter, Path to Twitter Riches (The Wall Street Journal)
The largest stake in Twitter first came together seven years ago at a posh Caribbean resort. On Necker Island, a retreat owned by billionaire Richard Branson, Suhail R. Rizvi, a little-known but well-connected financier, met Chris Sacca, a brash, young Google executive.

MTV to Release New TV Show Series Via App First (AppNewser)
MTV has released the entire first season of a new series exclusively on its app. The new show is called “Wait ‘Til Next Year,” and all 12 episodes of the new “docu-drama” are available via the MTV app.

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Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!