Social Media Newsfeed: Presidential Debate | Promoted Posts | Estée Lauder

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TwitterPresidential Debate Results: Twitter Record Set (Politico)
The presidential debate Wednesday night in Denver between President Barack Obama and GOP presidential nominee Mitt Romney set a new Twitter record. The social network’s government and political team tweeted the news: “Tonight’s debate was the most tweeted about event in US political history, topping the numbers from the RNC and DNC.” The Next Web Twitter has revealed that 10.3 million tweets were sent out over the course of the 90-minute debate, with the peak coming around 9:53 p.m. Though Obama set a new record of his own last month by achieving 52,757 tweets per minute during his speech at the Democratic National Convention, Wednesday’s debate still generated more tweets than the DNC. AP Twitter said that shortly after Romney’s remarks — “I like PBS, I love Big Bird” — users were posting 17,000 tweets per minute mentioning Big Bird. Viewers commenting online quickly turned on the performance of moderator Jim Lehrer, lambasting him as too lenient on the candidates, which went trending as Poor Jim. TechCrunch What Twitter has done is remove the political trends and influence out of the hands of journalists and into the hands of regular folks. You don’t need a blog to be passionate and informative, you don’t have to be someone “special” with publishing rights at a big important publication to make a difference. Mashable In case you missed the debate, here is a basic recap of what happened in GIF form. Some of this narrative was actually exaggerated, but since you’ll need to check out the archived livestream or find another way online, you might as well get the spiced up version. Lost Remote Trying to watch a debate while tracking fact-checking is exhausting. I imagine many Americans preferred seeing their friends’ witty reactions on Twitter or live-GIFs over on Tumblr.

Facebook Launches Test of Promoted Posts for U.S. Users With Fewer Than 5K Friends/Subscribers (AllFacebook)
What can $7 buy these days? If you’re a Facebook user in the United States with fewer than 5,000 friends and subscribers, $7 can buy you a promoted post, as the social network officially announced the launch of a test of the feature on Wednesday. Mashable Businesses are already able to promote their posts and get updates in front of more eyes for a fee, but personal updates still reach only limited amount of friends on the site. Investing in a promoted post will increase the chance of someone seeing your post at the top of their news feed, the company said. TechCrunch Unpromoted posts are typically only seen by 12 to 16 percent of your friends. After you promote a post, it will be marked “Sponsored,” and you can check to see how many more people saw it because you paid.

The Pink Ribbon Goes Digital for Breast Cancer Awareness Month [Video] (SocialTimes)
Estée Lauder is raising awareness and money for breast cancer research through the use of social media sites and live events in cities all over the world. In this mediabistro video, model and actress Elizabeth Hurley, Estée Lauder executive chairman William P. Lauder, and Maureen Case, president of specialty brands Bobbi Brown, La Mer, and Joe Malone, share their stories of courage, inspiring milestones, and memories of Evelyn Lauder, who passed away in 2011.

In a Space First, Mars Rover ‘Checks in’ on Foursquare (USA Today)
Going where no mobile app has gone before, the Mars Curiosity rover Wednesday “checked in” with earthlings linked to foursquare, an interplanetary first, NASA says. “One check-in closer to being Mayor of Mars!” the braggadocio robot declared from Gale Crater, offering up a shadowy Red Planet portrait. On Twitter, too.

Missing New Jersey Teen Called 911 from Burger King, Ending Frantic Two-Day Search (NJ.com)
Kara Alongi, the 16-year-old Clark, N.J., high school student who became a global sensation when she disappeared Sunday after sending out a hoax tweet to call 911, is back at home. She returned early Wednesday, unharmed, to her parents’ care.

YouTube Bows to Criticism, Extends Options for Appealing False Content ID Copyright Claims (The Verge)
YouTube has announced changes to the policies surrounding its Copy ID copyright management system, a tool often criticized for favoring the interests of rights holders over users. The most immediate addition is a new appeals process that will allow uploaders to further dispute false Content ID misidentifications.

Pandora Defeats Privacy Suit Over Facebook Integration (CNET)
When Pandora was sued for alleged privacy missteps following Facebook integration, it was headline news, with one report saying the Internet radio company had stumbled “into the minefield of privacy lawsuits that are blowing up all over the tech industry.” A federal court has now tossed out the lawsuit, ruling that no “actual injury” was caused by the April 2010 partnership between Facebook and Pandora that allowed users to tie their accounts together.

Live-Tweet Event Recreates Parliament Burning (AllTwitter)
On Oct. 16, 1843, a fire changed the face of London when it engulfed the United Kingdom Houses of Parliament. And in two weeks, you can see this event recreated in real time on the Parliament Burns Live (@parliamentburns) Twitter stream.

Now You Can Watch 30 Videos at Once With Gnzo’s Unique Interface (VentureBeat)
Gnzo is essentially a new, more animated way of displaying and browsing videos, and it’s optimized for touchscreens. Instead of square stills, it displays a mosaic of animated videos, each one a six-second clip from the video behind it.

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