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24-Mile Sky Dive Breaks into Social Stratosphere, Redefines Event Marketing (Lost Remote)
Felix Baumgartner’s Red Bull Stratos space jump was initially planned for a weekday, but blustery winds delayed the jump from the edge of space to a Sunday. Perhaps in retrospect, the delay heightened the live event’s social splash, attracting over 7.5 million concurrent viewers on YouTube, dominating Twitter’s trending topics and burning up Facebook with spectacular photos. The New York Times Baumgartner fell to Earth from more than 24 miles high Sunday, becoming the first human to break the sound barrier under his own power — with some help from gravity. The Austrian daredevil made the highest and fastest jump in history after ascending a helium balloon to an altitude of 128,100 feet. As millions around the world experienced the vertiginous view from his capsule’s camera, which showed a round blue world surrounded by the black of space, he stepped off into the void and plunged downward, reaching a maximum speed measured at 833.9 miles per hour, or Mach 1.24. CNET Baumgartner, a veteran of well more than 2,300 skydives who has been training for this moment for five years, was looking to surpass milestones established more than 50 years ago. In August 1960, Air Force officer Joe Kittinger jumped from 102,800 feet (19.5 miles) and hit a top speed of about 614 mph, as the Pentagon and the still very young NASA were trying to get a handle on how humans would be affected by high-altitude atmospheric flight and space travel. Wired Baumgartner achieved three of the four records he was after, falling short of taking the benchmark for longest free fall. All of the records are yet to be ratified by the Federation Aeronautique Internationale. TechCrunch According to a conversation on Twitter between Danny Sullivan and a member of the YouTube staff, Google considered sending Baumgartner to space for his jump with a pair of Google Glass. Can you imagine seeing what Felix’s eyes were seeing as he was falling?

Gawker Outs One of Reddit’s Shady Power Users, and the World Doesn’t End (VentureBeat)
Don’t look for any links to Gawker on Reddit right now. The only time you’re likely to see Gawker on Reddit these days is if it’s in reference to the self-imposed ban many Reddit users have placed on Gawker and on other websites owned by Gawker Media, including Gizmodo, io9, Kotaku and Deadspin. The Dallas Morning News Gawker posted a lengthy, in-depth article unmasking Violentacrez (pronounced “Violent-Acres”), the “biggest troll on the web.” Violentacrez had a reputation on Reddit for being either a hero or a villain, depending on your views on human decency and how strongly you fought for “free speech” in any and all forms. The Verge While Reddit’s official caretakers insist that the community model is carefully conceived, major decisions — and confusion about the site’s policies — end up trickling down to its de-facto rulers: its moderators. In the past few days, those rulers have grappled with the balance of speech and privacy in Reddit’s major forums.

Zynga Files Suit Against Former Staffer, Claiming Theft of Trade Secrets (AllThingsD)
Following the departure of several high-level employees, Zynga is striking back by filing a lawsuit against one of its former general managers, alleging “the wholesale theft of some of its most sensitive and commercially valuable data.” The complaint was filed in Superior Court in San Francisco, Calif., on Friday against Alan Patmore, for misappropriation of trade secrets and breach of written contract.

Social Media Users Outraged That Bullying Continues on Memorial Page for Amanda Todd (Vancouver Sun)
An outpouring of grief from around the world continued on social media websites Saturday for Amanda Todd, the 15-year-old Port Coquitlam girl who ended her life Wednesday after years of bullying. By the afternoon, a memorial page for Todd had more than 500,000 “likes,” her name was still trending on Twitter, and dozens of videos had been posted on YouTube.

Why Joshua Karp Believes Blogs Should be in Print, too (SocialTimes)
Chicago entrepreneur Joshua Karp is a busy man. He’s running three businesses — all social media related. SocialTimes recently caught up with Karp to discuss why he’s so passionate about social media and print, and how his business models work.

Facebook Moves to Keep Phone Numbers for Two-Factor Protection Private (ars technica)
Facebook engineers have modified a controversial feature to prevent it from exposing the phone numbers users must provide to receive an additional level of security against account takeovers. The change, made over the weekend, tweaks a recently added reverse phone number lookup service (which, as you’d expect, allows users to enter an unknown phone number to see who it belongs to).

Five Risks of Using Social Media as a Corporation [INFOGRAPHIC] (AllTwitter)
There are plenty of legal hurdles that corporations have to navigate in their day-to-day operations, and social media is no exception. Here are the top five risks that corporations face when tweeting, status updating or blogging.

#HollywoodAssistants Tumblr Blog Will Turn into TV Sitcom [VIDEO] (Mashable)
Popular GIF blog #HollywoodAssistants will become a TV comedy after its creator, Lauren Bachelis, sold a script to CBS this week. The Tumblr blog, which posts GIFs and captions in the same format as the #WhatShouldWeCallMe blog, naturally pokes fun at Hollywood assistants.

How Can Brands Optimize Their Facebook Cover Photo? (AllFacebook)
The cover photo is the first thing someone sees when they land on a brand’s Facebook page. Noelle Federico, chief financial officer of Dreamstime — a leading provider of fully licensed stock photos — talked with AllFacebook about how companies can connect with their fans through a strong first impression.

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