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Twitter.Logo_-150x150Happy ‘Star Wars’ Day (Boston.com)
“Star Wars” fans like to take a little time each year on May 4 to say to anyone who will listen (mainly their Twitter followers and Facebook friends) “May the 4th be with you.” Or, if you happen to be working at Boston.com on May 4, you post a photo of Chewbacca throwing out the first pitch at Fenway in 2005, then you share a link to a video from the funny folks at CollegeHumor that finds artists like Chris Daughtry, Ben Folds, Jordin Sparks, Rick Springfield, Lisa Loeb, Weird Al Yankovic and others playing characters auditioning for Mos Eisley’s famed Cantina Band. Yahoo Movies Fans everywhere celebrated unofficial Star Wars Day aka May 4. From watching all-day marathons of the movies to dressing up as their favorite characters to just sitting at home and remembering the first time they saw “A New Hope,” there were plenty of ways to enjoy the day. Here are six of our favorites. The Wire The “holiday,” once celebrated in the quiet shame of one’s own home, is having something of a public resurgence thanks to multiple Star Wars hashtags and trend lines dominating social media sites. And, of course, the brands are even getting into the act. NBC News One four-second clip, by the way, has more than 1.75 million views on YouTube. The site has also proved fertile ground for “Star Wars” mash-ups, with the Internet’s creative geniuses slapping it together with everything from “Game of Thrones” to the mall-friendly landscapes of Thomas Kinkade.

PayPal Parts Ways with Exec Rakesh ‘Rocky’ Agrawal After Twitter Tirade (VentureBeat)
PayPal vice president of strategy Rakesh “Rocky” Agrawal told VentureBeat that he decided to leave the company prior to taking a vacation to New Orleans for Jazz Fest on Friday. But late Friday night and early Saturday morning he took to Twitter to voice some of his frustrations, in the process insulting some of his coworkers.

How Bloggers Can Avoid Google’s PageRank Penalties (SocialTimes)
Blogger Lisa Buben of Inspire to Thrive woke up one morning recently and found that she’d been penalized by Google and, as a result, her PageRank went from 3 to zero overnight. “I did not have any links for sale or link schemes. So what else would cause a Google Penalty like this to happen, and why did Google changed my pagerank overnight?”

Jay Z Breaks 10-Month Twitter Silence to Congratulate the Raptors (USA Today)
Jay Z has nearly 3 million followers, but he is not a man who tweets often. The last tweet to come from his official account was posted on July 8, 2013. After the final horn Sunday, Jay Z gave a shoutout to the Raptors.

Boost Organic Reach on Facebook By Rewarding Millennials for Posts (AllFacebook)
Yes, we’re talking about millennials (you may have heard of them), and they have billions of dollars to spend, and they’re super-active on social media. You just need to know how to attract them! (Hint: This post will tell you how.)

New Crowdfunding Rules Muddy Business Use of Social Media (Crain’s Detroit Business)
Crowdfunding was seen as a way to marry the worlds of social media and venture capital, but the U.S. Securities and Exchange Commission has issued new guidelines that largely ban social media from the relationship. Michigan businesses that were planning to use sites like Facebook and Twitter to inexpensively get the word out that they are looking to raise capital for expansion projects or to get off the ground are now consulting with attorneys and trying to figure out their next steps.

TLC Reveals Cast of ‘Next Great Baker’ on Snapchat (LostRemote)
TLC last Wednesday announced the return of “Next Great Baker,” which premieres June 24 at 9/8c. The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat.

Social Media Faces Doubts After Latest Round of Results (USA Today)
The once-sizzling social media sector could be on the outside looking in for investors following a string of disappointing financial results and a sharp slide in stock prices the past two months. Shares of Twitter, Pandora and LinkedIn have sunk more than 30 percent. Even Facebook, riding a wave of mobile advertising growth, is off its March high nearly 20 percent.

Vine Website Relaunches with New Features, Search, Better Discovery (AllTwitter)
Vine, the short video mobile sharing app that was acquired by Twitter in 2012, has debuted a new look for their website, with new features and a greater emphasis on discovery. Check out the redesign at Vine.co.

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