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JCPenney Breaks Through Super Bowl Marketing Noise with Seemingly Drunken Tweets (VentureBeat)
Retailer JCPenney attracted lots of attention during the Super Bowl Sunday when it posted tweets that made it look like either the account had been hacked or the person managing the account had had a few too many drinks during the game. Regardless of what caused the outbursts, they certainly helped JCPenney stand out on a day when brands are willing to spend multiple millions to capture consumer attention. Business Insider About four hours after President Barack Obama’s extremely testy pre-Super Bowl interview with Fox News’ Bill O’Reilly, former secretary of state (and 2016 Democratic frontrunner) Hillary Clinton took her own jab at the network: “It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl.” Mashable In case you couldn’t tell, Peyton Manning wasn’t having a good night. The quarterback isn’t just getting heat on the field, he’s getting obliterated on Twitter as well. Mashable Forget the Denver Broncos and the Seattle Seahawks, the Super Bowl’s true stars are the commercials. This year’s biggest plays came from brands partaking in a full-on marketing showdown, which included celebrity appearances (James Franco, Tom Hiddleston, Arnold Schwarzenegger, Carmen Electra — to name a few), touching story lines (Budweiser) and ridiculous antics (GoDaddy, Volkswagen). USA Today Bruno Mars and the Red Hot Chili Peppers generated 2.2 million tweets during their 12-minute show, including raves from Carrie Underwood, Steve Harvey, Eva Longoria and Jordin Sparks. “Entrance on drums, James Brown, Chili Peppers, I loved that whole thing,” said actor Joseph Gordon-Levitt.
Twitter Partners with 300 Entertainment to Give ‘Full Access’ of its User Data to the Music Industry (The Next Web)
Hot on the heels of a deal with CNN and Dataminr to bring the benefits of its data to journalists, Twitter is focusing on unlocking the potential of its platform for the music industry. The company Sunday announced a partnership with 300 Entertainment, a music industry firm founded by ex-Warner Music Group head Lyor Cohen, to delve into its data.
Science Wins Google+ [Chart] (SocialTimes)
Google+ is supposedly beating LinkedIn, Twitter and Tumblr in number of active users. The company’s self-reported numbers are questionable due to the platform’s integration with other services from Google — especially Gmail. But if there’s one thing that’s interesting about the social network, it’s that the users love science.
How the EU Uses Social Media (The Guardian)
Did you know there is an official European YouTube channel called eutube (ouch)? This and other details on how the EU uses social media are revealed in this review of 2013.
Video: Mark Zuckerberg Chats With Savannah Guthrie Of ‘Today’ About Facebook’s First 10 Years (AllFacebook)
With the 10-year anniversary of Facebook’s founding coming up Tuesday, co-founder and CEO Mark Zuckerberg has been a media darling of late, and his latest stop was NBC’s morning news program, “Today.” “When I look back over the past 10 years, one of the questions that I ask myself is: Why were we the ones to help do this? And I think a lot of what it comes down to is, we just cared more,” he told Savannah Guthrie.
A Sneak Peek at Twitter’s E-Commerce Plans? (The Wall Street Journal/Digits)
Twitter’s plans to bring commerce to the real-time service may have come into sharper view. As of Friday night, New York-based e-commerce site Fancy.com displayed images of what appear to be mockups detailing how goods would be bought on its site through Twitter.
Three Brand Fails That Prove Auto-Replies on Twitter are a Bad Idea (AllTwitter)
While it’s not always a bad idea to automate some aspects of your social media presence (like scheduling, for example), brands have run afoul of automated interactions in the past. Here are three examples of brands that found themselves in hot water because they automated the worst thing possible on Twitter: replies.
How Putin’s Cronies Seized Control of Russia’s Facebook (The Verge)
Pavel Durov, the eccentric founder of social networking site VKontakte (VK), is suddenly persona non grata. Durov, 29, sold his remaining stake in VK, officially ending his tenure at the helm of Russia’s most popular social network and turning the page on more than two years of turmoil and political strife.
What Will Happen When Seinfeld Meets Social? (LostRemote)
For social TV, a short or long form Seinfeld reunion (or commercial) is an exciting prospect in that it is one of the most popular shows in television history that was not on-air during the Facebook or Twitter era. “I’m so curious and fascinated to see what comes of it,” @SeinfeldToday co-founder Josh Gondelman told LostRemote. “I think Jerry Seinfeld has done a great job adapting his sensibility to new technology with his web series, and the Curb Reunion was great too!”