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Tumblr Introduces Sponsored Posts in Desktop Content Streams (SocialTimes)
Tumblr will roll out sponsored posts in users’ main content feeds, the company said on Thursday. “These posts will simply blend in with the posts from the blogs you follow,” the company said. MediaPost Initial brands running the new Sponsored Web Posts include Denny’s, Viacom, Ford, Universal Pictures, Capital One, AT&T and Purina. As in mobile, the native ad unit for the Web features a dollar sign icon in the upper right corner to distinguish it from other updates. CNET Tumblr started including sponsored posts in users’ streams on its mobile applications in April. The sponsored posts will roll out to all users by the end of June. VentureBeat For brands, the ads represent a blank canvas for companies to try out new and different advertising techniques. Denny’s, for example, is advertising its restaurants using a very Tumblr-like GIF. AdAge It’s anticipated that having Yahoo’s sales force at its disposal will help Tumblr’s ad business expand quickly. Yahoo has about 2,500 salespeople, compared to Tumblr’s pre-acquisition 25, Yahoo CEO Marissa Mayer said during a call last week.
Google Spices Up Search with Nutritional Data (Mashable)
Google announced during a presentation on Thursday morning in New York City it will be bringing more nutritional information to search. Started Thursday, users can type in — or use voice commands via the Google Search app on their mobile devices and the Chrome browser — to ask the search engine questions about calories, carbohydrates and other information. BetaBeat Apparently they’ve collected stats for over a thousand fruits, vegetables, meats and meals, and they’ll show up in a sidebar whenever you search a particular food. In other words, you’ll never be able to search “Nutella recipes” without feeling guilty again. PC Magazine This is the latest expansion of Google’s Knowledge Graph, which first launched in May 2012 and makes information about certain search queries more easily accessible. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked,” Google product manager Ilya Mezheritsky said. “For example, when you ask for ‘summer squash carbs,’ we include ‘zucchini’ as a relevant food in the dropdown, because it is a type of summer squash.”
Man Threatens Obama on Twitter, Receives Prison Sentence (AllTwitter)
Turns out Thumper was right: “If you can’t say something nice, don’t say nothing at all.” Such was the lesson learned by one Donte Jamar Sims, a 22-year-old man sentenced to six months of prison Wednesday for threatening President Obama on Twitter.
Grumpy Cat Lands Film Deal (USA Today)
The Arizona sourpuss who has become a major Web celeb will soon be hitting the big screen. Grumpy Cat’s reps (manager Ben Lashes and rep Al Hassas) are teaming with Broken Road production company’s Todd Garner and Sean Robins “to produce and assemble a package for a Garfield-like feature film,” reports Deadline.com.
Trendrr Launches Real-Time Curation Product, Gets Certified by Twitter (LostRemote)
Trendrr has rolled out a new product called Curatorr that enables its clients to roll out real-time Twitter experiences on TV, mobile apps and other digital screens. Curatorr also joins Twitter’s “certified products” list, which includes services like Mass Relevance, Crimson Hexagon and Radian6.
Google’s Music All Access App to Arrive on iOS Soon (GigaOM)
Google plans to bring its own streaming music app to iOS that will let the company compete directly against Apple’s own music offerings. On Thursday at the AllThings D conference, Google senior vice president of Android, Chrome and Google Apps Sundar Pichai said Google Play Music All Access app would be available for iOS in a few weeks, though he did not offer a specific date.
Waze 3.7 Adds Integration with Facebook Events (AllFacebook)
While talks regarding Facebook’s potential acquisition of Waze may be off, that doesn’t’ mean the social network and the Israel-based satellite-navigation startup aren’t working together. Waze Thursday introduced Waze 3.7, which integrates Facebook events into the application’s navigation lists.
How Adzerk Made it Big (with Reddit’s Help) (TechCrunch)
By mimicking Reddit’s up/down voting system in ads, Adzerk was able to create non-intrusive text and image ads on the page, ensuring that the site’s persnickety readership would have some choice in what they saw one the site. After the implementation, Adzerk’s traffic doubled.
How to GIF Your Twitter Avatar in 6 Easy Steps (The Daily Dot)
Thanks to a hidden Twitter API loophole found by Indonesian programmer Citra Kasuma, GIF avatars can be added back. Here are the six easy steps.