Click here to receive the Morning Social Media Newsfeed via email.

Tumblr discoveryTumblr Updates Boost Discovery of New Content (SocialTimes)
Tumblr Tuesday released mobile app updates for iOS and Android that will make it easier for users to discover new content on the blog network. The company billed the updates as an effort “to help you find more of the stuff you love.” The Next Web The app’s search tab now includes trending hashtags and blogs to demonstrate what’s popular across the network at any given time. Users can look for blogs and tags from the search tab; the app will also serve up recommended blogs based on searched tags. Guardian Express Director Steve Loveridge leaked a teaser of an upcoming documentary about rap star MIA on Tumblr over the weekend. Shortly after doing so, he left the project, citing extreme frustration with ongoing delays in production. VentureBeat In other Tumblr-related news, chat-for-Tumblr startup Babblr soft-launched — again — in June. “After three or four days we started seeing the trend on Tumblr going from negative to really positive,” Babblr cofounder Brandon Sowers said. “Since then, we’re growing at a really good organic rate, and are now hitting 100,000 downloads.”

Yelp Rolls Out Platform for Booking Local Services, Starting with Food Delivery (GigaOM)
Yelp announced Tuesday that it will now allow customers to complete transactions with local businesses, starting with a food delivery service that will let customers purchase food on the site and then have it delivered. The move makes perfect sense for Yelp, since the company already has one of the most extensive databases of local businesses, with reviews and complete information on the services they offer. CNET The update is a part of a broader partner program called “Yelp Platform” that will eventually let members of the business reviews site book other types of services such as spa treatments, yoga sessions and dentist appointments directly from local business listings. The initiative introduces a commerce aspect to a service consumers have traditionally only used to gather or leave information about local businesses, and could help the company sell more ads to small businesses that wish to convert prospects into paying customers on the spot. AllThingsD The service will begin with local food delivery in San Francisco, through partnerships with Eat24 and Delivery.com, which will include 100 local food establishments. The move is akin to a number of local goods and delivery service startups, a market growing increasingly crowded with the likes of Seamless and GrubHub, though eventually with a wider scope.

Bank Of America Demonstrates How Not to Conduct Customer Service on Twitter (AllTwitter)
In an embarrassing episode picked up by Gizmodo, Bank of America’s customer service Twitter account @BofA_Help made a downright fool of itself – demonstrating exactly how not to conduct customer relations on Twitter. What Gizmodo calls a “hilariously epic mistake” on Bank of America’s part started off with a tweet from @darthmarkh.

Budweiser’s Simple Facebook Cover Photo Contest Draws Buzz (Adweek)
Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand’s cover photo on Facebook. Tuesday, the beverages brand shared engagement stats with Adweek from an effort that largely entailed a pair of Facebook/Twitter messages with no paid push.

UK Coke Cans Gets Spotify Treatment in Latest Music App Alliance (AppNewser)
Coke and Spotify’s latest music app, Placelist, is getting a real-world boost with new branding designs for Coke’s slim 250 ml cans in the United Kingdom. The new design features Placelists’s new website as well as an interactive “Blip” component that lets you access music tracks through Blippar’s augmented reality advertising.

The New Generation of Twitter Bots are Disturbingly Human (The Daily Dot)
Researchers from South America demonstrated last week just how easy it is to make a Twitter bot that’s not just deceptive, but influential as well. Brazil’s Federal University of Ouro Preto published a study detailing researchers’ efforts to create convincing artificial Twitter accounts.

How YouTube’s Top Personalities Go Viral [Infographic] (SocialTimes)
YouTube stars can generate billions of views and earn millions of subscribers on the video-sharing platform. This infographic takes a closer look at the top video creators and the audience members who watch them.

Shockingly Offensive Trayvon Martin Game Pulled from App Stores Following Backlash (BetaBeat)
A totally tasteless smartphone game called “Angry Trayvon” has been removed from app stores following public outcry and a change.org petition protesting the offensive app. The game — the demo video of which we were able to watch before it was taken down — stars a hoodie-wearing, knife-wielding, shadowy-faced protagonist fighting villains on the streets of various cities.

Foursquare’s Latest Update Targets One of the World’s Most Widely Used Phones (AllThingsD)
In a short blog post Tuesday afternoon, Foursquare announced what seemed like a minor app update; the Foursquare app is now available for Nokia’s full series of S40 mobile phones. While the S40 may not be as fancy as an iPhone, it’s one of the world’s most popular mobile devices, having sold more than 1.5 billion units as of last year.