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Twitter.Logo_-150x150Ahead of IPO, Twitter Alters Feed to Add Images (The New York Times)
Twitter has gone visual. The social network, which has been built around 140-character snippets of text since its founding in 2006, has added photo and video previews to the feed of items that users see when they log onto the service from the Web or mobile applications. In the past, Twitter users had to click on a link to see a photo or video. TechCrunch At this point, the previews will just be for Twitter photos and Vine videos, though we can imagine that expanding to other formats. Twitter has also tweaked the tweet actions like faving, retweeting or replying to allow you to do that right from within your timeline. Mashable The change is taking place immediately online and in the updated iOS and Android Twitter apps, the company said in a blog post. “These rich Tweets can bring your followers closer to what’s happening, and make them feel like they are right there with you,” wrote Michael Sippey, the company’s vice president of product. “We want to make it easier for everyone to experience those moments on Twitter.” BuzzFeed This has been described as Facebook-like, which is fair. The line between “comment, share, like” and “reply, retweet, favorite” is a thin one. Twitter power users are already upset about the changes on the basis of density; there are fewer tweets on your screen at a given time, which requires more scrolling. Adweek It was unclear how or when marketers would be able to take advantage of the change, but media-rich advertising could evolve out of it. Brands can tweet their own photos and videos as always and those appear in the new format, but pictures from Promoted Tweets did not seem to show up in-stream yet.

Google+ Starts Offering Custom URLs to Accounts That are 30+ Days Old, Have 10+ Followers and a Profile Photo (The Next Web)
In addition to the slew of Google+ updates Tuesday, Google has announced one more: custom URLs are now rolling out to almost everyone. If you don’t see the option yet on your Google+ profile or Google+ Page, don’t worry: Google says it is expanding availability throughout the week.

[Infographic] Facebook Dominates Social Logins; Google Makes Big Gains (SocialTimes)
Since Facebook was the first social network to enable the social login technology, it essentially created and dominated the market for years to come. However, a recent report from Gigya, a provider of tools that help businesses connect with customers, indicates that with the presence of more options, social logins are becoming more distributed across networks.

Photo-Destroying App Snapchat Could Be Worth $4B By the End of This Week (VentureBeat)
Snapchat doesn’t make money. It is “kind of” private. It is incredibly addictive. It might be worth $4 billion by the end of this week.

How The Top 100 Brands Use Instagram (AllFacebook)
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year. Readers: Do you interact with any brands on Instagram?

Here’s Why Your Facebook Friends Have Become Giraffes (The Huffington Post)
No, your friends haven’t just discovered how adorable giraffes are. An emerging trend on Facebook has people changing their profile pictures to images of the long-necked animal after failing to solve a tough riddle.

The 20 Most Retweetable Words (AllTwitter)
You might want to bookmark this post. HubSpot’s Dan Zarrella has assembled a list of the 20 Most Retweetable Words based on his research into the key characteristics of highly-retweetable content.

BlackBerry Met with Facebook Last Week on Potential Bid (The Wall Street Journal)
BlackBerry executives flew to California to meet with Facebook last week to gauge its interest in a potential bid for the struggling smartphone-maker, according to people familiar with the matter. It remains unclear whether Facebook is interested in placing a bid. Spokesmen for both companies declined to comment.

Diverse Audience of PBS Highlighted By Recent Twitter Trends (LostRemote)
During the month of October, PBS has experienced an interesting phenomena: for three straight Tuesdays, PBS has had a program that has trended on Twitter. More interesting, though, are the genres of the shows that were trending: FRONTLINE “League of Denial: The NFL’s Concussion Crisis,” Superheroes: A Never-Ending Battle, The African Americans: Many Rivers to Cross. The shows that trended are completely different and represent the diverse audience of PBS.

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