Social Media Newsfeed: Twitter’s IPO Pricing Plan | Coolest People in NY Tech

Click here to receive the Morning Social Media Newsfeed via email.

Twitter.Logo_-150x150Twitter Sets IPO Price Range (The New York Times/Dealbook)
The social media darling took the first steps in the pricing of its eagerly awaited initial public offering on Thursday, setting a price range for its shares that was below what some analysts had expected. It planned to sell 70 million shares at $17 to $20 each. The pricing is the last major piece of information that Twitter will disclose before it kicks off a road show for investors on Monday. VentureBeat The price range would value Twitter at almost $11 billion. The goal for Twitter through this entire IPO process has been to not pull a Facebook, whose IPO was marred with multiple stumbles and glitches, and as a result only recently surpassed its open day high. Reuters If the company’s underwriters choose to sell an additional allotment of 10.5 million shares, Twitter could raise as much as $1.6 billion at the top of the price range, according to an amended version of its prospectus. Twitter is expected to set the price on Nov. 6, suggesting that the stock could begin trading on the New York Stock Exchange, under the symbol TWTR as early as Nov. 7. TechCrunch Several of the company’s directors and executives are sharing stock. Chairman Jack Dorsey is selling roughly .6 percent of the company and will own 4.3 percent after the offering — making his share worth around $434 million. Co-founder Evan Williams is selling 1.6 percent of the company and will own 10.4 percent after the offering. CEO Dick Costolo will own 1.4 percent of the company after the IPO. The Guardian In related news, Twitter has not only been beefing up its advertising offer with its recent purchase of mobile ad sales company MoPub, it has also been hiring to reinforce its news content. Twitter’s new head of partnerships is Vivian Schiller, former NBC News senior vice president and chief digital officer. GigaOM The move was simultaneously announced on Thursday (via Twitter of course) by both the network itself and by Schiller.

SA 100 2013: The Coolest People in New York Tech (Business Insider)
Yahoo’s $1.1 billion acquisition of Tumblr really put New York tech on the map this year. But over the past few years, New York City has become a tech hotspot. Business Insider’s Silicon Alley 100 celebrates some of the tech industry’s most promising companies, including LinkedIn, Reddit, Foursquare and Vine.

Mediabistro Launches GPlusData Pro for In-Depth Google Plus Analytics (SocialTimes)
Mediabistro announced that its Inside Network’s GPlusData.com website has launched a paid subscription service offering even more comprehensive statistics on Google Plus profiles. GPlusData Pro is the in-depth analytics subscription that lets marketers, advertisers and social media professionals gain insights into their audience and those of their competitors.

Twitter and BBC Partner to Bring News Clips to Your Timeline (AllTwitter)
Twitter has been furiously signing partners to its in-tweet video platform Amplify in recent weeks, and this week it scored a big one. BBC Global News has joined Amplify as the first international news organization to bring embedded video (and ad) clips to its Twitter audience.

The Role of News on Facebook: Common Yet Incidental (Pew Research Center)
On Facebook, the largest social media platform, news is a common but incidental experience, according to an initiative of Pew Research Center. Overall, about half of adult Facebook users, 47%, “ever” get news there. That amounts to 30% of the population.

Instagram Provides Peek at Ads (AllFacebook)
Earlier this month, Instagram announced that it would begin introducing advertising into its feed, and Thursday, the Facebook-owned photo-sharing network offered examples of what the ads — which have yet to launch — will look like.

Facebook Home for Android With App Integration Now Available to All (The Next Web)
On Thursday Facebook updated its Android app with Pinterest, Flickr, Tumblr and Instagram lock-screen integration on Home. The new version is now available on Google Play; you’ll have to update both Facebook for Android as well as Facebook Home for Android to get the new functionality.

David Beckham to Host Facebook Reading and Sign Books Digitally (AppNewser)
The retired soccer player announced the news on his Facebook page. “In partnership with Facebook, I want to do a truly global signing to coincide with the launch of my new book,” he wrote.  The event will take place on October 30, the day that the book is released.

People Are Using Instagram to Sell Their Guns… and It’s Mostly Legal (The Daily Beast)
A simple search on the increasingly popular photography app, which Facebook bought in April 2012 for $1 billion, reveals a web of semi-anonymous private and professional dealers who are advertising, negotiating and selling firearms over Instagram.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!