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More Than Half of World Cup Viewers to Share Favorite Ads on Social [Infographic] (SocialTimes)
Nearly half of the world’s population will be tuning in to watch the 2014 World Cup. Seventy-four percent of World Cup viewers plan to be on social media during the tournament, according to a survey of American consumers by Crowdtap. Adweek Visa’s putting a unique twist on the selfie craze this year with a new social tool called Teletransporter. Consumers stick a digital photo onto the face of 13 different characters and players from the games, which creates a short video clip that’s sharable across social media. AdAge YouTube is kicking up its latest marketing push to the world’s stage. Two months after debuting its first TV spots promoting YouTube creators, the Google-owned video service will air ads during every World Cup match, starting with Thursday’s opener. Forbes Experts expect that this year’s World Cup will be the most social sporting event in history. According to Adobe Digital Index’s senior analyst, Joe Martin, it is expected that more social media posts will be made about the World Cup than the Super Bowl or Sochi Winter Olympics. Today What song did Pitbull and Jennifer Lopez sing at the World Cup opening ceremony in São Paulo, Brazil, on Thursday? Does it matter? The social media chatter after the performance was all about Pitbull’s tight, high-waisted, cropped white pants.
Facebook Revamps Mobile App Ads, Announces Change To Domain Insights (AllFacebook)
Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked by friends), and include Facebook’s like, comment and share buttons.
Facebook Updates iOS and Android Apps with Nearby Friends Invites and Offline Likes (The Next Web)
In related news, Facebook has updated its apps. Facebook for iOS 11.0 got new additions to its Nearby Friends feature while Android hit version 10.0 with offline posting. Both updates are available now in the Google Play Store and App Store.
10 High-Tech Gifts For Your Facebook-Lovin’ Dad This Father’s Day (BetaBeat)
Before you go reaching for that computer-themed necktie, we have a collection of high-tech gifts that would make any dad exclaim, “Neat-o!” They’re unique, useful and even whimsical.
Pretty Little Liars Partners with Audi for Snapchat Campaign (LostRemote)
Adweek’s Michelle Castillo has reported about an impressive social TV campaign that Pretty Little Liars on ABC Family launched with Audi. “Official social media sponsor Audi will be Snapchatting exclusive bonus content from the ABC Family program and the show’s stars in real time.”
Here’s How to Defend Yourself from Facebook’s New Browser-Spying Campaign (VentureBeat)
Facebook sent out a notice Thursday about its intention to begin sharing the browsing data of its members with its advertising partners. It’s a move that most observers saw coming, but one that Facebook has always denied — with vigor.
Twitter Media Head Chloe Sladden is Leaving (Re/code)
Chloe Sladden, the high-profile executive in charge of Twitter’s media unit, is leaving the company. She informed her team of her plans Thursday, sources tell Re/code.
Twitter COO Ali Rowghani Resigns (AllTwitter)
Ali Rowghani has resigned from his position as chief operating officer of Twitter. Rowghani, who joined Twitter from Pixar, will remain an employee but will switch to an advisory role.
Grumpy Cat to Save Christmas with New Lifetime Movie (The Daily Dot)
This Christmas, traditional cinematic fare like “National Lampoon’s Christmas Vacation” and “Miracle on 34th Street” will have to take a backseat to a new holiday star: Grumpy Cat. According to the Hollywood Reporter, the popular scowling feline is getting her very own Lifetime Christmas movie.