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YelpYelp Update: Users Can Now Post Reviews Straight from Their iPhones (SocialTimes)
For reviews of local businesses that just can’t wait until the writer gets home, Yelp has updated its mobile app to let users post reviews straight from their phones. Instant mobile reviews are something that competing apps like Foursquare have had for a while now, but Yelp’s version rolled out Tuesday on iOS and will launch on the Android sometime in the near future. Fast Company Though Yelp users have long had the option to leave tweet-length Tips — short notes similar to the popular tips Foursquare users can leave for other users — they’ve also been requesting the ability to publish reviews from their phones for years. Yelp won’t be getting rid of Tips — it says they’re still useful for those short, one-off observations you make about a place you visit. The Verge “Nowadays, people are more mobile savvy and are becoming used to contributing long-form content directly from their device,” reads Tuesday’s blog post announcing the change. Further, Yelp acknowledges that in a “post PC” world, some users may never visit its website from a desktop PC. PC Magazine At this point, the Yelp mobile app is used on nearly 10.4 million unique mobile devices each month, on average. Most people on Yelp don’t write reviews, they only read them. MediaPost In July, Yelp reported a 69 percent gain in revenue in the second quarter, benefiting from continued growth in local and mobile advertising. It pointed out that 59 percent of its searches in the quarter took place on mobile devices, and about a third of its 108 million unique visitors globally accessed its mobile site.

Report: Facebook Testing ‘VIP’ App Enabling Celebrities to Quickly Respond to Chatter (AllFacebook)
Facebook is testing a new application, but unless you’re a celebrity or you manage social media for one, you won’t be included in the social network’s test pool. AllThingsD reported on the app, which enables celebrities or their staffers to monitor mentions on Facebook via mobile and quickly respond to fans, if they so choose. Inside Facebook While many celebrities have agencies or representatives manage their Facebook presence, some like to take a hands-on approach and post behind-the-scenes photos or videos. This app would make the experience easier for celebrities, who can cut through the clutter and engage fans in a more effective way. Reuters In related Facebook news, one out of three people in the United States – more than 128 million – visit the social network every day, and about 24 million in the United Kingdom do the same, the company said on Tuesday, releasing regional data for the first time as a way of helping advertisers understand how people use the social network. “We would like to be able to be explicit and say this is the amount of people you can reach tomorrow, or the amount of people you can reach when you are launching a movie,” said Carolyn Everson, Facebook vice president of global marketing solutions.

Carl Icahn Tweets About Large Stake in Apple, Chat with CEO (CNET)
Activist investor Carl Icahn has an eye on Apple. Icahn took to Twitter on Tuesday, where he had so far only sent out 10 tweets since June, to note that his investment group had a “large position in Apple,” and that he believed the company to be “extremely undervalued.”

A Look at the New Twitter Advertising Campaign Setup (AllTwitter)
Last week, Twitter relaunched its ad campaign setup to make the process easier and more efficient for marketers. Since its inception more than three years ago, Twitter Ads has grown from a basic social ad model to its current iteration which offers retargeting options, advanced reporting capabilities and elegant integration with TV ad campaigns.

Google Switches Everyone to Gmail’s New Compose Window, Says Farewell to the Old Version for Good (The Next Web)
Google Tuesday announced the new Gmail compose window is being rolled out to everyone “over the next few days.” Furthermore, the company is “saying farewell” to the old compose version, meaning there is no longer an opt-out option.

MTV Seeks to Shore Up VMAs Ratings with Social Media Blitz (LostRemote)
Tuesday, MTV announced a new socially-voted category with Windows Phone titled “Best Song of the Summer,” which seeks to capitalize on a topic of popular debate. The nominees for this inaugural award are Miley Cyrus’ “We Can’t Stop,” Daft “Get Lucky,” Ellie Goulding’s “I Need Your Love,” Selena Gomez’s “Come & Get It,” One Direction’s “Best Song Ever” and Robin Thicke’s sexy “Blurred Lines.” Fans can vote via Twitter, Instagram or Vine by using #votemiley, #votedaftpunk, #voteselena, #voteonedirection, #votethicke or #votecalvinandellie.

Twitter Acquires Tech Training Company Marakana, Kicks Off Engineer Education Program (AllThingsD)
Twitter debuted its “Twitter University” initiative on Tuesday, essentially a way to help its engineering corps bulk up on technical skills through a series of in-house classes taught by Twitter employees. To that end, the company announced that it had acquired Marakana, a San Francisco-based company working on open-source training for engineers interested in developing new programming skills.

Which NCAA Football Team Has the Most Loyal Fans? Facebook Contest Will Reveal the Truth. (SocialTimes)
NCAA Football has partnered with Collegiate Licensing Company on a Facebook contest to determine which NCAA college/university team has the most loyal fans. The winner of the College Colors Day Spirit competition will receive $10,000 to go toward its general scholarship fund.

John McCain Live-Tweets Jury Duty (Mashable)
John McCain is no stranger to civil service. As his Twitter followers learned Tuesday, however, being a war hero and longtime member of Congress doesn’t exempt McCain from jury duty.

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