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YouTube to Take on Spotify with New Music Streaming Service (SocialTimes)
YouTube is reportedly launching a subscription music service to compete with the social music network Spotify. According to Fortune, the video-sharing site will likely give listeners the choice of either playing the songs for free, mixed in with advertisements, or paying a fee to hear the songs ad-free. Fortune The service has its own negotiating team and operating unit but will likely have some overlap with new features also rumored to be coming to Google’s Android music platform, Google Play. The two new services are defined by their respective places in the Google empire: Google Play for Android is a digital locker for music — users buy, store, and sort a collection of tracks; but on YouTube’s coming service, anyone can listen to tracks for free. CNET Google Tuesday struck a deal with Warner Music Group, according to a source familiar with the negotiations. The deal, first reported by Billboard, gives Google rights for the two services it’s working on. Billboard Executives at Warner declined to comment. A YouTube spokesman issued the following statement: “While we don’t comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we’re looking at that.” The Verge The reason the labels want Google execs to try their luck with subscription is partly because Google Play hasn’t done much in revenue, and partly because the music sector sees much more potential in YouTube. Launched in 2011 as Android Market, it struggled early to entice the millions of Android users to buy songs.
Twitter Partners with Nielsen to Provide Brand Impact Metrics and New Survey Tool (AllTwitter)
Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well? Well, Twitter just released a survey tool that could take audience targeting to the next level. The Next Web Twitter has announced that its Nielsen Brand Effect survey tool is available to all of its ad partners in the United States, United Kingdom and Japan. The tool, which presents surveys to Twitter users in a format native to their platform, is designed to demonstrate the effectiveness and utility of its promoted tweets program.
Facebook: 15 Million Businesses, Companies and Organizations Now Have a Facebook Page (VentureBeat)
We’ve known for some time that Facebook has over a billion users. Now the social network has announced that it has over 15 million brands, too. Business, obviously, loves Facebook.
Prollie Launches a Different Kind of Influence-Measuring Site (SocialTimes)
On the heels of influence-scoring sites like Klout and Kred comes an entirely new tool for determining which social media users to follow. Prollie, which launched in beta Tuesday, doesn’t judge people by follower count or number of retweets. “While it’s good to have influence, what we’re really measuring is who you are and what you love, whether you have 10 followers or 10,000,” said brothers Mike and Red Fabbri, who co-founded the company in New York City in 2011.
Ahead Of SXSW, Highlight Adds New Photo Features and a Map View to See People and Places Nearby (TechCrunch)
Just a few weeks ago, social-local-mobile app Highlight announced a big new update that would add photos and events — just in time for SXSW! Well, now we have another just-in-time update of Highlight version 1.5, which is adding more photo features and other stuff to help people find out what’s happening around them.
Case Study: How a Retailer Found Mobile Success on Facebook Through Socks and Stories (AllFacebook)
Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool’s mobile daily likes grew 1,313 percent during one holiday campaign.
Social Network for Education Edmodo Buys Root-1 to Expand its App Market for Teachers (GigaOM)
In its first acquisition since launching in 2008, education social network Edmodo has purchased Root-1, a Palo Alto, Calif.-based maker of education apps. The social education startup said Tuesday that Root-1′s six-person team would join Edmodo’s San Mateo office to help it expand the app platform it launched last March.
An Open Plea to Sen. Grassley: Don’t Change Your Tweets (The Daily Dot)
Chuck Grassley doesn’t realize how much Twitter loves him. Why else would the U.S. senator — whose nonsense and typo-riddled tweets have made him something of an Internet phenomenon — tell BuzzFeed’s John Stanton he’s ditching his old tweet style for something new?
Now Here’s Something You Don’t Hear Every Day: Tumblr Expects to Be Profitable This Year (AllThingsD)
Profitability is what Tumblr expects to achieve in 2013, according to Bloomberg. In particular, Tumblr said that the addition of paid post promotion on its mobile apps will be a big new revenue driver.