Click here to receive the Morning Social Media Newsfeed via email.

zynga-150x150Zynga Moves to Make Good On Mobile Gaming Pledge (The Wall Street Journal/Digits)
Zynga, engaged in a high-stakes effort to move its videogame franchise to mobile devices, is fleshing out its strategy. The San Francisco, Calif. game maker announced new mobile versions of three popular games – ”FarmVille,” “Zynga Poker” and “Words With Friends.” VentureBeat These three games were in the making for a while, and they are the first real test of the leadership of Don Mattrick, who left Microsoft’s gaming business seven months ago to become Zynga’s CEO. His task is to rebuild Zynga’s greatness even as he reduces costs through game shutdowns, executive departures, and layoffs. Bloomberg “FarmVille 2: Country Escape” will attempt to recapture many of the 400 million people who have played versions of the farming-simulation game since it became available for computers in 2009. The mobile version will offer free in-game currency to former players and the ability to shift virtual commodities such as water and sugar between the Facebook and mobile versions. TechCrunch It’s a critical time for Zynga, which is trying to revive momentum after losing out on mobile platforms to younger rivals like Finland’s Supercell. When the company went public in 2011, it commanded nine of the 10 top social games on the Facebook platform. San Francisco Chronicle Zynga still commands 112 million players per month, but that’s a far cry from the more than 300 million monthly active users the company enjoyed in 2012, when it spent $180 million to buy “Draw Something,” which was then a mobile hit. The move proved disastrous after “Draw Something” quickly fell from popularity.

Daughter’s Snarky Facebook Post Nukes Dad’s $80,000 Settlement Deal (New York Daily News)
A Florida headmaster’s daughter cost her family $80,000 when she bragged about their hefty lawsuit win in a dopey Facebook post. Patrick Snay, 69, had a fat check coming his way after settling a 2011 age discrimination suit with the school he once headed up, Miami’s Gulliver Preparatory School, the Miami Herald reported.

5 Ways to Optimize Video Content (SocialTimes)
Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them. So how can you optimize your video content?

Facebook Releases Ads to Claim it’s Actually Useful (CNET)
Over the last few weeks, the company has been releasing ads to remind you why you’re still together and why it will last forever. These ads show very nice people being active and doing things. Yes, the very opposite of being on Facebook. (The ads are, though, charming.)

Academy Awards on Facebook: More Than 25.4M Interactions from 11.1M Users (AllFacebook)
The Academy Awards ceremony Sunday night led to more than 25.4 million interactions (status updates, comments and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of “12 Years a Slave” as best picture. The social network’s data team put together the five most social media from during the Oscars telecast.

UW Professors Implement Social Media as a Tool (The Badger Herald)
University of Wisconsin professors are encouraging students to engage in social media use beyond the boundaries of the classroom to further facilitate class discussion and communication. Katy Culver, a UW journalism professor, said she uses social media in the classroom because she wants to engage with students on a platform that matters.

The Dr. Seuss Guide To Twitter [Infographic] (AllTwitter)
Check out the Dr. Seuss guide to Twitter, which, in betwixt and between this finely-written ode to the creator of The Cat in the Hat (whose birthday was Sunday) contains a wealth of tips and comes courtesy of HootSuite.

Still in the Red, Reddit to Donate One-Tenth of Ad Revenue to Charity (re/code)
Reddit announced that it plans to donate one-tenth of its 2014 advertising revenue to charity — a move that’s quite out of the norm for privately held Internet companies based in Silicon Valley. “Whether it’s a large ad campaign or a $5 sponsored headline on reddit, we intend for all ad revenue this year to benefit not only reddit as a platform but also to support the goals and causes of the entire community,” CEO Yishan Wong said in a company blog post.

#AmtrakLIVE Courts Social Media Insiders with a Trip to SXSW (SocialTimes)
Since the recent writers’ residency program, interest has been high for Amtrak. The company has been on the social media bandwagon for some time now, but with the recent awareness boost, it’s doubling down on its efforts to reach out to consumers. So #AmtrakLIVE is going to SXSW.