Until recently, marketers were split into two very separate camps—social media proponents and search engine marketing proponents. However, brands and marketers are realizing more and more that each of these marketing techniques has its own benefits and, when paired together, they are a marketing dream team. A new video infographic from MDG Advertising puts social and search head to head to reveal the benefits of each.
MDG Advertising puts social and search through four fighting rounds to find out which marketing technique is best for lead generation, brand awareness, local business visibility and interactivity. Of course, the results indicate that the winner is “The Double Team.” Social media and search engine marketing work best when used as a pair.
Social signals are becoming increasingly more important to SEO. According to the video, 50% of marketers say social media has impacted their SEM and 29% have merged parts of search and social strategies and this number is only growing.
Check out the video below to find out more and let us know what you think. How is your company using search engine marketing and social media to promote your business?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.