Social Media Through the Looking Glass with Microsoft

Microsoft is unveiling social-media aggregator and monitoring tool Looking Glass, which it says connects social-media-monitoring tools with the rest of a marketer’s organization, including customer databases, work orders, customer-service centers and sales information, according to AdAge.com.

The software giant says Looking Glass will collect feeds from Twitter, Facebook, YouTube, Flickr and third-party data sources, with all data connecting into Microsoft platforms such as Outlook and Sharepoint, AdAge.com reported.

Looking Glass is still in the proof-of-concept stage, with the product set to launch to a small group of testers next month, according to AdAge.com.

Microsoft platform-strategy group product marketing manager Jamey Tisdale told AdAge.com:

Social isn’t a Web destination: It’s an attribute and an application on some level. (Looking Glass is a) bridge between IT and the marketing organization.

We want to change the expectation advertisers have of Microsoft. We can do more than sell you advertising. We can help your business problems. We’re a bunch of geeks: Let’s see what the geeks can do.

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