Want to get the most out of social media? Stop what you’re doing right now and clean up the list of people you follow. Friends and family are fine, but if you’re not following your competitors and other influencers in your field, you’re missing out.
For example, who is Washington Post City Hall reporter Tim Craig chatting with on Twitter? What about prolific Tweeter and Mayor of Newark, New Jersey, Cory Booker? Click through some of those conversations, and you may find some valuable news sources.
On Instagram, you’ll see that Gothamist.com follows a mix of 100 staff members, New York City institutions, and other movers and shakers. All are snapping pics that just might reveal new information before it hits the local or national news. For Pinterest, take advantage of directories, like Repinly to locate influencers and sources of about-to-break trends in arts, culture, branding, and the like.
Get more tips in The Biggest Mistakes Journalists Make in Social Media.
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