Social Network Advertising on the Up-and-Up

Great news today coming out of eMarketer regarding SNS (Social Networking Services) and ad spend. According to the report, Social Network Marketing: Ad Spending and Usage, “social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year” and “spending [in the US] is projected to rise to $1.6 million in 2008, from $920 million in 2007.”

A large portion of the spend is coming from deals between the two largest SNS properties: Microsoft/Facebook and Google/MySpace.

I’d be interested to see what details and best practices are mentioned for targeted ad spend on SNS within the report. Neither I or famed SNS researcher, danah boyd, have seen relevant evidence to track eyeballs into actions.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!