Social Sites Big Winners in ComScore’s First Combined Desktop, Mobile Rankings

analytics, mobile, tablet

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Web audience measurement provider ComScore yesterday debuted the first commercial rankings that provide de-duplicated visit counts for desktop users and mobile users, whether through apps or a browser.

Social sites ratcheted up their prestige, even while the list of the most trafficked digital properties showed that the same sites that do well on the desktop Web do well on mobile platforms.

For instance, when total users were tallied, Facebook edged out Microsoft to take the third spot. Twitter climbed two notches, past Disney and Wal-Mart. And eBay inched past the mass content marketer Demand Media. Yelp also moved up a spot.

Google sites ranked first and was the only property to surpass 100 million unique visitors on both desktop and mobile devices.

Pandora skyrocketed 38 positions on the combined listing.

LinkedIn struggles on the smaller screen, however, falling a spot in comScore’s new consolidated rankings. Music video provider Vevo fell several notches.

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