The company said the investment will be used to develop technology and expand key business relationships.
SocialGuide collects, filters, displays, and ranks comments on social networks about TV shows as they air, letting users discover new shows and interact with friends, as well as with fans and stars of their favorite shows.
Founder and CEO Sean Casey said:
The social TV space is nascent and is still being defined. This funding will allow us to continue on the path of creating a true social TV platform that goes beyond check-in, to driving tune-in and creating deep social engagement experiences for consumers and networks.
With more than one-half of the nearly 300 million Americans who watch TV having a second-screen experience, the market is ripe for a social TV product that connects with consumers and networks. SocialGuide is the only product that is built around the existing social TV behavior that is happening with millions of consumers across the most popular social networks. Consumers now have one place to enjoy their favorite programming, and networks have a way to more deeply engage with their audience.