Socialight’s location-based social media platform won Tele Atlas’s Attendee Choice Award at CES 2008, according to a company announcement yesterday.

Location-based social networking is garnering more attention as of late. Now that we have more cell phones with built-in GPS radios, using them to enhance typical social networking sites makes sense. You can do things such as send your current location to a select group of friends, making it easier to meet up. Or pull down local events, restaurant reviews, and more as a group without having to enter in a zip code or guesstimate your location–and then post your own reviews as notes for others in the area to see.
On the other hand, the mobile social networking market is extremely crowded with startups. And a recent M:Metrics user tally showed that the top three social networking and community-based sites accessed on mobile looks an awful lot like the top site list on desktop browsers–which can’t make things any easier for newer companies to break through.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




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