What Every Social Media Marketer Should Know About EdgeRank Checker

Chad Wittman, Co-Founder, EdgeRank Checker

EdgeRank Checker calculates and analyzes Facebook Page EdgeRank scores, a measure of the likelihood that a Page’s posts will be visible on its fans’ “Top News Feeds.”

The Recommendation Engine suggests post frequency, time-of-day and post media type to assist brands in increasing EdgeRank.

Ways the product benefits social media campaigns

EdgeRank Checker’s algorithm is designed to help Page administrators and marketers understand how their Page interacts with the News Feed.

EdgeRank is an algorithm that ranks objects in the Facebook News Feed. It consists of three variables:

  • Affinity — User’s relationship with an object in the News Feed.
  • Weight — Determined by the type of object, such as a photo, video, link, etc.
  • Time Decay — As an object gets older, the lower the value.

Coolest feature

Brands can check and monitor Facebook EdgeRank scores in order to analyze the results of post activity.

Feature rundown

  • EdgeRank Scoring
  • Recommendation Engine
  • Per-Post Metrics
  • Best/Worst Analysis
  • Keyword Cloud

User profile

The application is for social media managers who want to maximize their Facebook efforts.

User review

“A nice, simple way to keep track of your EdgeRank score – especially for those Page Admins who are not doing any kind of deep analysis (highly recommended, though!)… You can check your EdgeRank score for any period of time you wish: an entire year, month, week… Any size fan page can measure their EdgeRank. And, contrary to what I said above about larger pages performing better, EdgeRank Checker states, “A small and effective Facebook Page with high EdgeRank can out perform a large Facebook Page with low EdgeRank in terms of per user visibility.” — Mari Smith, social media speaker and consultant

Pricing

Scaled structure:

  • Free – Check your EdgeRank Score, Best/Worst EdgeRank Days of the Week
  • $15/mo – Pages with less than 500 fans, all features
  • $25/mo – Pages with less than 5,000 fans, all features
  • $30/mo – Pages with more than 5,000 fans, all features

Compared to competition

According to the company, “We’re the first company to provide EdgeRank Scores along with a never before seen tool offering detailed custom tailored Page recommendations.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.

 

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