Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Sony eReader Price Drops in UK

readerpricing_bigbanner.gif

The eReader price wars are happening again, this time in the UK. Book retailer Waterstone’s has dropped the price of Sony eReaders from 179 pounds to 99.99 pounds.

The Bookseller reports: “Waterstone’s has slashed the price of its Sony Pocket Edition e-book reader to 99.99 pounds, making it the cheapest on the market. The price change was made in store and online yesterday (9th August). When it first went on sale in September last year, it was priced at 179 pounds. The price of the Sony Touch Edition, 199 pounds, has not changed.”

This is not a surprise as Amazon just opened up its Kindle store in the UK and the new 109 pound Kindles ship later this month.

Via TeleRead.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!