Sony Ericsson, AT&T Introduce New Walkman Cell Phone

Sony_Ericsson_W760a.jpg

Apple may have stolen the portable music market from Sony, but Sony Ericsson is keeping the Walkman brand alive with its latest handset, the W760a. RCR Wireless News reports that the device features integration between the music-centric phone and the carrier’s array of music services, including Napster Mobile, eMusic Mobile, Music ID and XM Radio. It also includes a 3.2-megapixel camera and comes in three colors: red, black, and silver.

Interestingly, the handset also features accelerometers to allow users to shake the device to forward to the next track in a playlist or use the motion-sensitivity for gaming—similar to what you can do with the latest batch of 4G iPod Nano and 2G iPod Touch devices. AT&T Mobility sells the 3G-capable W760a alongside two other Walkman-branded Sony Ericsson phones.

Unfortunately, as a GSM-centric handset vendor, Sony Ericsson still only sells devices that work on just two of the four major carriers here in the U.S. (AT&T and T-Mobile), as the report pointed out.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!