Sony Ericsson, AT&T Introduce New Walkman Cell Phone

Sony_Ericsson_W760a.jpg

Apple may have stolen the portable music market from Sony, but Sony Ericsson is keeping the Walkman brand alive with its latest handset, the W760a. RCR Wireless News reports that the device features integration between the music-centric phone and the carrier’s array of music services, including Napster Mobile, eMusic Mobile, Music ID and XM Radio. It also includes a 3.2-megapixel camera and comes in three colors: red, black, and silver.

Interestingly, the handset also features accelerometers to allow users to shake the device to forward to the next track in a playlist or use the motion-sensitivity for gaming—similar to what you can do with the latest batch of 4G iPod Nano and 2G iPod Touch devices. AT&T Mobility sells the 3G-capable W760a alongside two other Walkman-branded Sony Ericsson phones.

Unfortunately, as a GSM-centric handset vendor, Sony Ericsson still only sells devices that work on just two of the four major carriers here in the U.S. (AT&T and T-Mobile), as the report pointed out.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!