Sony Pumps Up MobiTV’s Music Video Library

Sony BMG Music Entertainment just signed a deal with MobiTV to add 2500 music videos to their library, according to MediaPost.

This is on top of MobiTV’s already extensive music-related support, with seven music channels of videos and long-form concerts available to its two million subscribers, including content from Universal and Warner.

MobiTV also allows for custom video channels, such as Sony’s recent launch of Avril TV, a branded channel that lets Avril Lavigne fans watch all her videos, view photos, or access her MySpace page from their cellphone.

MobiTV and MoPhap: Mo’ Better Deals for Sony, ContextWeb [MediaPost]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.