With the success of Amazon’s Kindle eBook reader, it is probably forgotten that Sony was actually the first company to sell an eBook reader, of which they now sell a number of different models. The Sony Reader devices work with Sony’s eBook store, and use an eBook format that is not portable to other devices. jkOnTheRun reports that Sony will be releasing Sony Reader apps for iPhone and Android in December, which will allow people who own the Sony Reader to access their book collection from smartphones. By releasing a Reader app, Sony is following Amazon and Barnes & Noble, who have eBook reader apps the two smartphone platforms as well as the iPad. The Reader apps will also provide an opportunity to sell more eBooks to people who do not want to buy Sony’s devices.
Starting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!