Former Forbes.com CEO Jim Spanfeller is looking to take a bite out of the Web, announcing that his Spanfeller Media Group‘s first site, which will focus on food, received funding led by SoftBank Capital NY, along with Greenhill SAVP, RRE Ventures, Lerer Media Ventures, and a group of angel investors.

SMG also announced that Mike Perlis will serve as its chairman, and that the name and editorial director for the new food site will be revealed in September.

Spanfeller said:

SMG’s first foray into online publishing will satisfy a very apparent gap in the ever-expanding food media segment. Our initial launch will realize the medium’s full potential, and the substantial support we’ve received from investors to date affirms the launch’s viability.

And Perlis added:

Jim and I came up together in the media business, developing growth strategies for some very well-known brands. I’m excited to partner with him again to pioneer a new digital-media platform. The SMG food channel will galvanize a most exciting, hot marketplace.