Spark360's Social Video + Business Promotion Recipe a Success

Promoting small businesses can be tough in the often cluttered world of Google ads, sponsored Tweets, corporate Facebook pages and company blogs. In order to get their clients the online attention they deserve, Spark360 uses a magic combination of social networking, professional network-quality video and SEO techniques that work in tandem to propel search results and worldwide exposure. And in just about two months, Spark360 has proven to be an invaluable marketing tool for its small- and medium-sized business clients.

Spark360′s success is in its innovation. Combining journalistic techniques with digital distribution, they promote their clients through broadcast-news-like videos that live on the web. They publish their clients’ videos on a Youtube channel, Facebook page, Twitter account, Vimeo, MySpace, Blip.tv and many other social networks. Combined with this wide reach is a focus on SEO techniques that take advantage of video’s unique position as it becomes central to Google’s search algorithms.

The videos themselves are paid for by the client, but editorial content is ultimately up to Spark360. In this way, the company claims to hold on to journalistic integrity while promoting the stories of American small businesses and entrepreneurs in a positive light.

Recently, Spark360 has revealed some numbers to bolster claims that their clients are seeing success. According to Pete Kraft, Spark360′s director of technology, six of the eight clients that Spark360 has promoted since March have seen their Google search results shoot to the first page for their desired keywords. One client – Reliant – for instance appears in the 4th or 5th position on the first page of Google for the search term “patient friendly hospitals”. And that’s out of 4.99 million search results.

Spark360 host and managing editor Renay San Miguel has this to say about these search numbers:

The numbers are evidence that we have a new way of telling a company’s story and a better way of reaching the intended audience through web video and social media. And we really are just getting started here at spark360.tv.

As video becomes an increasingly integral part of people’s daily web experiences, services that leverage both video and social media are likely to take center stage in online marketing. Spark360 has produced a mash-up of video storytelling with social marketing that is not only seeing success now, but will likely be one of the first in a long line of this type of hybrid web content in the very near future.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.