It’s more important now than ever for offer companies to distinguish themselves. The hot topic of in-game promotions has been the center stone for many monetization companies’ content-marketing efforts with companies like Peanut Labs and Offerpal media releasing tips and best practices on how to increase revenues. The latest study comes from Europe-based SponsorPay that boosted virtual world Smeet’s offer revenues by 60 percent while converting 21% of non-paying customers into paying ones.

In-world integration is a new breed of offer integrations that’s similar to in-game integrations we’ve seen in the past as virtual worlds are either 2.5D or 3D in their appearance. In Smeet, banners were linked to SponsorPay’s frame and promotional avatars were placed in various parts of the world for users to interact with. In-world integration created a deeper connection between users and the offers as opposed to the traditional and disjointed transactions that take place in the payments section. The interactions compelled users to acquire virtual currency with their high quality offerings.

“Smeet is an excellent example of user-friendly, in-game offer integration resulting in higher conversion and revenue generation. An increase in the number of paying users is the biggest revenue opportunity for most free-to-play gaming companies,” said Janis Zech, Managing Director and co-founder at SponsorPay.

The results have been splendid, to say the least, for Sebastian Funke, Smeet’s CEO and co-founder. According to Sebastian, about one-fifth of the those who received Smeet Coins with free offers came back to purchase coins, boosting the number of paying customers drastically.

Smeet currently has over 3 million members in countries like Germany, France, Italy, Spain, Greece and Poland. In-game localized offers by SponsorPay adds a new dimension of gameplay for the virtual world inhabitants that interact, play, consume media, communicate and compete with each other frequently. These numbers will no doubt increase SponsorPay’s appeal to both partners and consumers that are spread across more than 100 countries.