Spotify Releases Free Mobile Radio in the U.S.

For months, Spotify listeners were dying to get their hands on an iPad version of the music streaming service. Finally, that day arrived — and the service was $9.99 a month. Thankfully, the company has released a free version of its iPad and iPhone app to listeners in the U.S.  Much like Pandora’s, Spotify’s radio app offers continuous music on personalized radio stations.

Here’s how it works:

  • You can create streaming radio stations from single songs, playlists, albums, or artists.
  • There are 16 million tracks in the catalog to choose from.
  • You can create as many stations as you want, with an unlimited amount of listening time.
  • You personalize your stations in real time by “liking” the tracks to hear similar music.
  • The recommendation engine makes suggestions based on what other people are listening to on Spotify.
  • If you “like” a track, it’ll automatically be saved to your playlist so you can listen to it later.
  • The app is also social: you can look at your friends’ playlists and create radio stations based on their tastes.

If you’ve already paid for the premium app, don’t worry – you’ll still be able to use the service, but you can listen to music without any advertisements. Freebie account-holders will hear commercials from current advertising partners like Chevrolet, Durex, Heineken, Red Stag by Jim Beam, Lipton Iced Tea, Macy’s, McDonalds, Progressive, Red Bull, Taco Bell, Verizon Wireless, and Warner Bros. (They’ve basically got your whole road trip planned for you here, except for the Pepto Bismol and some aspirin.)

The app is ready for download in the U.S. at the iTunes store. It will be available in other countries soon.

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