Spotify’s First TV Commercial to Air During ‘The Voice’

Tonight Spotify will air its first-ever television commercial during the premiere of NBC’s “The Voice.”

New York City agency Droga5 is behind the social, digital, and television campaign to introduce the digital music streaming service to a mass audience in the U.S.

In “For Music,” a crowd surfer is passed through a concert venue in slow motion while a voiceover declares, “music is a force for good, for change, for whatever.”

The commercial is the first in a series of 30 and 15-second TV spots designed to make viewers nostalgic as they remember a moment when music changed everything.

“Getting Weird” commemorates the time you got weird with your dance moves in a stranger’s apartment, while “Her Song” celebrates the memories attached to the special song that “reminds you of her.”

All three commercials are already on YouTube. Take a look at tonight’s spot, “For Music”:

 

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!