Spotify’s First TV Commercial to Air During ‘The Voice’

Tonight Spotify will air its first-ever television commercial during the premiere of NBC’s “The Voice.”

New York City agency Droga5 is behind the social, digital, and television campaign to introduce the digital music streaming service to a mass audience in the U.S.

In “For Music,” a crowd surfer is passed through a concert venue in slow motion while a voiceover declares, “music is a force for good, for change, for whatever.”

The commercial is the first in a series of 30 and 15-second TV spots designed to make viewers nostalgic as they remember a moment when music changed everything.

“Getting Weird” commemorates the time you got weird with your dance moves in a stranger’s apartment, while “Her Song” celebrates the memories attached to the special song that “reminds you of her.”

All three commercials are already on YouTube. Take a look at tonight’s spot, “For Music”:

 

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!