Sprint Lands Live NFL Mobile Deal

Sprint is joining forces with the National Football League to deliver live radio and television broadcasts of NFL games and other content via mobile devices, according to MediaPost:

“Sprint’s NFL Mobile Live offering, launching Sept. 2, includes radio broadcasts of all regular season games and telecasts of eight Thursday night games on the NFL Network starting Nov. 6… The service is free for customers of Sprint’s $99.99 monthly Simply Everything plan, which includes unlimited voice, messaging and data. Users can otherwise access the live NFL games by getting a data plan starting at $15 a month.”

The new offering also lets users check out training camp reports, season previews for each team, and full-blown shows such as NFL Total Access, NFL Gameday and NFL Playbook. Fans can also set up a custom NFL Mobile Live welcome screen with graphics, scores, and stats from their favorite team.

The report said that Sprint has a 5-year deal to be the exclusive wireless provider for the NFL; the agreement runs through the 2009 season. Sprint also still leads the major U.S. carriers in mobile media initiatives; most of its current phones support Sprint’s streamed TV and music services.

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