Starwood Hotels and Resorts Reserves Social-Media Apps

StarwoodPreferredGuest.jpgStarwood Hotels and Resorts Worldwide is checking into the social-media arena, launching applications on Facebook, Twitter and the Apple iPhone via its Starwood Preferred Guest program to give guests at its hotels and resorts, including the Sheraton and Westin chains, information on local restaurants and entertainment, Inside Facebook reported.

Buddy Media developed SPG TripShare, Starwood’s Facebook application, which lets users add up to five photos to a central, searchable album, with the photos tagged for easy search, according to Inside Facebook.

Starwood’s Twitter application teams up with Google Maps to offer reviews of local restaurants and attractions. And the company’s iPhone app allows guests to check reservation information and Starwood accounts.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!