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Starz, Penguin Launch iPad 'Pillars of the Earth'

pillars072010.jpg Starz has come up with a cool idea to promote its upcoming miniseries “The Pillars of the Earth,” based on the classic Ken Follett novel. The network is partnering with publisher Penguin to launch an “amplified” edition of the novel, optimized for the Apple iPad.

eBookNewser has more on the book, which also features video interviews with Follett. To promote the Starz miniseries, the book will feature video from key scenes, available for viewing where they appear in the novel.

“Starz approached Penguin with the idea of leveraging Starz Digital Media division’s capabilities and jointly developing an iPad application that would both highlight the upcoming epic original with a terrific new business opportunity for selling more books electronically,” Ferrell McDonald, senior vice president, marketing for Starz Entertainment said. “We believe that this application will be a model for such cross-media partnerships and is a terrific showcase for the more than 3 million iPad users in the marketplace.”

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