State of Digital Marketing 2014 [Infographic]

Webmarketing123.com recently surveyed more than 500 marketers about their digital goals and challenges. They found that while digital gets the most lip service, it receives only 1/4 of the budget. Not surprisingly, mobile is a priority. Eighty-eight percent of marketers report difficulty in measuring ROI across social channels and understanding which channels are generating the most leads and revenue. Oh, and don’t use the term ROI, marketers hate it.

marketing

2014 State of Digital Marketing – An infographic by the team at Webmarketing123

*featured image by samingersoll.com

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!