State of Digital Marketing 2014 [Infographic]

Webmarketing123.com recently surveyed more than 500 marketers about their digital goals and challenges. They found that while digital gets the most lip service, it receives only 1/4 of the budget. Not surprisingly, mobile is a priority. Eighty-eight percent of marketers report difficulty in measuring ROI across social channels and understanding which channels are generating the most leads and revenue. Oh, and don’t use the term ROI, marketers hate it.

marketing

2014 State of Digital Marketing – An infographic by the team at Webmarketing123

*featured image by samingersoll.com

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!