Although it’s true that knowledge is power, it’s equally true that you have a finite amount of brain space. Meaning, if someone gives you a bunch of useless information, it’s going to push out something more valuable (as demonstrated here by SocialTimes’s favorite physician, Dr. Perry Cox from Scrubs.)

Luckily, if you’re a startup, one founder has your back. Data Scientist, and founder of Feastie, Valerie R. Coffman, came up with an awesome visual she’s given us permission to share with you. If you want to protect that valuable information stored in your brain space, consult this graphic. Do it every time someone wants to offer you advice they claim is relevant to your startup:

Valerie R. Coffman's Startup Advice Flowchat

(Graphic used with permission by Valerie R. Coffman)