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Study: iOS Users Are More Loyal than Android Users

If you’ve ever wondered about the old chestnut that the iOS market is more valuable to app developers than Android, app analytics firm Localytics has an answer for you. They recently completed a market survey for iOS and Android apps and found that iOS apps were much more likely to be used over the long term and that iOS apps generated more income on average.

The report shows that iOS apps were 52% more likely than Android apps.to be used ten times or more There’s also evidence for Android app users to be more likely to try and abandon an app after one or two uses.

Getting away from the iOS vs Android debate, Localytics also noted that app retention in 2011 was up 19% over 2010, which is good news for developers as it indicates a greater chance of selling users new content and upgrades inside the app. The chance of a user launching an app only once dropped by 15% between March of 2010 and March of 2011, the period covered by the study.

via

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